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tomorrowxtogether · 2 days

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General Mills Unveils Limited-Edition, Collectible Cereal Boxes Featuring Gen Z Icons TOMORROW X TOGETHER

MINNEAPOLIS--(BUSINESS WIRE)--Apr 16, 2024--

General Mills has joined TOMORROW X TOGETHER, also known as TXT, in a harmonious partnership to bring the refreshing energy of Gen Z’s most iconic band to your breakfast table. Together they’re releasing special-edition TXT cereal boxes with General Mills’ iconic brands, featuring cutout standees so TXT fans can have a free-standing display of each band member to add to their memorabilia collection and celebrate the group’s recent 6th Mini Album minisode 3: TOMORROW release.

General Mills has partnered with K-pop group TXT, also known as TOMORROW X TOGETHER, to take over cereal boxes for a limited time! (Photo: Business Wire)

Cereal enthusiasts and TXT fans, affectionately known as MOA (which stands for “moments of alwaysness,”) are in for a treat as each of the five members is featured individually alongside a beloved General Mills’ brand mascot across fan-favorites like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and Honey Nut Cheerios. From the Silly Rabbit to the Cookie Crisp Wolf, it’s a meeting of two iconic groups, bringing the ultimate star power and vibrant world of K-pop straight to your cereal box.

The TXT band members are thrilled to connect their love of cereal to their fans through this General Mills partnership:

SOOBIN, featured on Trix: “What I love about the collaboration with General Mills is the unique and adorable characters of each cereal. My favorite is the Silly Rabbit from Trix. I think it’s a great match for me!”

HUENINGKAI, featured on Cinnamon Toast Crunch: “I think MOA will be delighted to see us featured in the General Mills packages on the store shelves! I hope everyone starts their day energetically with TXT limited edition cereals.”

YEONJUN, featured on Cookie Crisp: “I’m excited about the collaboration because General Mills is a brand that everyone can enjoy together. I hope many people will like the TXT limited edition, too!”

Additionally, BEOMGYU is featured on Lucky Charms, TAEHYUN on Honey Nut Cheerios, and a TXT group photo can be found exclusively in Walmart stores on REESE’S PUFFS boxes.

Don’t miss your chance to collect these limited-edition TXT cereal boxes and add a touch of TXT magic to your mornings! To learn more, visit GeneralMills.com and follow @generalmills on socials at Instagram, Facebook, Twitter and TikTok.

About TOMORROW X TOGETHER

TOMORROW X TOGETHER—consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI—established themselves as Gen Z Icons through the compelling soundtrack that represents the common experiences and emotions of today’s generation. The quintet’s 4th Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, Gen Z’s leading band became the first K-pop group to perform at LOLLAPALOOZA in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band is set to release their highly-anticipated 6th Mini Album minisode 3: TOMORROW on April 1, 2024.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

#txt #tomorrow x together #240417 #article #soobin #yeonjun #beomgyu #taehyun #hueningkai #General Mills #apnews

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mostlysignssomeportents · 14 days

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General Mills and cheaply bought "dietitians" co-opted the anti-diet movement

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in NEXT THURSDAY (Apr 11) in BOSTON with Randall "XKCD" Munroehttps://cockeyed.com/lessons/viagra/viagra.html, then PROVIDENCE, RI (Apr 12), and beyond!

Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.

This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:

https://pluralistic.net/2021/01/04/how-to-truth/#harford

Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!

These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:

http://jonathanstray.com/networked-propaganda-and-counter-propaganda

Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:

https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460

Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:

https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/

It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):

https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/

When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:

https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar

Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:

https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people

Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:

https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx

Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.

Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.

Writing for The Examination, Sasha Chavkin, Anjali Tsui, Caitlin Gilbert and Anahad O'Connor describe the way that some of the world's largest and most profitable corporations have hijacked a movement where fat people and their allies fight stigma and shame and used it to peddle the lie that their heavily processed, high-calorie food is good for you:

https://www.theexamination.org/articles/as-obesity-rises-big-food-and-dietitians-push-anti-diet-advice

It's a surreal tale. They describe a speech by Amy Cohn, General Mills’ senior manager for nutrition, to an audience at a dietitian's conference, where Cohn "denounced the media for 'pointing the finger at processed foods' and making consumers feel ashamed of their choices." This is some next-level nihilism: rather than railing against the harmful stigma against fat people, Cohn wants us to fight the stigma against Cocoa Puffs.

This message isn't confined to industry conferences. Dietitians with large Tiktok followings like Cara Harbstreet then carry the message out to the public. In Harbstreet's video promoting Cinnamon Toast Crunch, Cocoa Puffs and Trix, she says, "I will always advocate for fearlessly nourishing meals, including cereal…Because everyone deserves to enjoy food without judgment, especially kids":

https://www.tiktok.com/@streetsmart.rd/video/7298403730989436206

Dietitians, nutritionists and the food industry have always had an uncomfortably close relationship, but the industry's shitflooding kicked into high gear when the FDA proposed rules limiting which foods the industry can promote as "healthy." General Mills, Kelloggs and Post have threatened a First Amendment suit against such a regulation, arguing that they have a free speech right to describe manifestly unhealthy food as "healthy."

The anti-diet movement – again, a legitimate movement aimed at fighting the dangerous junk science behind dieting – has been co-opted by the food industry, who are paying dietitian influencers to say things like "all foods have value" while brandishing packages of Twix and Reese's. In their Examination article, the authors profile people who struggled with their weight, then, after encountering the food industry's paid disinformation, believed that "healthy at any size" meant that it would be unhealthy to avoid highly processed, high calorie food. These people gained large amounts of weight, and found their lives constrained and their health severely compromised.

I've been overweight all my life. I went to my first Weight Watchers meeting when I was 12. I come from a family of overweight people with the chronic illnesses often associated with being fat. This is a subject that's always on my mind. I even wrote a whole novel about the promise and peril of a weight-loss miracle:

https://us.macmillan.com/books/9781429969284/makers

I think the anti-diet movement, and its associated ideas like body acceptance and healthy at every size, are enormously positive developments and hugely important. It's because I value these ideas that I'm so disgusted with Big Food and its cynical decision to flood the zone with shit. It's also why I'm so furious with dietitians and nutritionists for failing to self-regulate and become a real profession, the kind that censures and denounces quacks and shills.

I have complicated feelings about Ozempic and its successors, but even if these prove to be effective and safe in the long term, and even if we rein in the rapacious pharma companies so that they no longer sell a $5 product for $1000, I would still want dietary science to clean up its act:

https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2816824

I'm not a nihilist. I think we can use science to discover truths – about ourselves and our world. I want to know those truths, and I think they can be known. The only people who benefit from convincing you that the truth is unknowable are the people who want to lie to you.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/05/corrupt-for-cocoa-puffs/#flood-the-zone-with-shit