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techsciresearch · 3 years

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Vietnam Cybersecurity Market to grow at a CAGR of 16.52% until 2026 – TechSci Research

Growing demand for digital services in the public and private sector is driving the growth of Vietnam Cybersecurity Market.

According to TechSci Research report, “Vietnam Cybersecurity Market, By Security Type (Network Security, Application Security, Cloud Security, Endpoint Security, Content Security & Others), By Solution Type (Firewall, Antivirus & Anti Malware, Risk & Compliance Management, Identity & Access Management, Unified Threat Management, Data Loss Prevention, Encryption & Decryption, Intrusion Detection/Prevention System, Infrastructure Security & Others), By Deployment Mode (Cloud & On premise), By End-User Industry (BFSI, IT & Telecom, Retail, Government & Defense, Healthcare, Education Technology & Others), By Region, By Top 10 Provinces, Competition, Forecast & Opportunities, 2016-2026”, the Vietnam Cybersecurity Market is forecast to grow at a rate of 16.52% to reach USD350.48 million by 2026. Growth in the market can be attributed to the leaning of the Vietnamese government towards investigating, detecting and prosecuting cybercrimes in the last few years. Vietnam has been ranked 25th out of 182 countries in Global Cyber Security Index (GCI) 2020 by the International Telecommunication Union – the United Nation’s ICT-specialized agency. Cybersecurity Market has been primarily influenced by the massive potential of cloud services in Vietnam. The National Assembly of Vietnam has adopted the Law on Cybersecurity (“LCS”) that aims to protect national security and ensure social order and safety in cyberspace. This law will act as a catalyst for adoption of cybersecurity by various enterprises. According to the National Cyber Security Centre (NCSC) of the Vietnam Authority of Information Security, in 2020, more than 90% of the cybersecurity products and services were made in Vietnam.

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" Vietnam Cybersecurity Market "

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The Vietnam Cybersecurity Market is segmented by security type, by solution type, by deployment mode, by end-user industry and by region. In terms of security type, the market can be segregated into Network Security, Application Security, Cloud Security, Endpoint Security, Content Security and Others. Out of these, the network security segment registered a dominant market share in 2020. The network security is dominating the Vietnam Cybersecurity Market as it is one of the most important aspects to consider when working over the internet or the cloud. Moreover, robust network security systems help businesses reduce the risk of falling victim to data theft. Implementing network security solutions allows computers, users, and programs to perform their permitted critical functions within a secure environment.

Based on solution type, the market is segmented into Firewall, Antivirus & Anti Malware, Risk & Compliance Management, Identity & Access Management, Unified Threat Management, Data Loss Prevention, Encryption & Decryption, Intrusion Detection/Prevention System, Infrastructure Security, Others. Out of these, firewall solutions dominated the Vietnam Cybersecurity Market in 2020 as these solutions provide protection against outside cyber attackers by shielding the device or network from malicious or unnecessary network traffic.

Based on deployment mode, the Vietnam Cybersecurity Market is bifurcated into Cloud & On-premise. Cloud dominated the market as the cloud computing technology is being widely adopted by the country. According to the Ministry of Information and Communications, in recent years the cloud computing market has been growing at 30 percent on average, and in 2020 the growth rate reached 40 percent due to the COVID-19 pandemic.

In terms of end-user industry, the market is segmented into BFSI, IT & Telecom, Retail, Government & Defense, Healthcare, Education Technology, Others. The BFSI industry dominated the Vietnam Cybersecurity Market in 2020. Digital transformation of banking sector has changed the consumer buying behavior with preference for online shopping. The banking firms are investing aggressively into cybersecurity in quest to protect the customers’ personal information, passwords, and financial information from cybercriminals.

Viettel Cyber Security Company, FPT Corporation, CMC Cybersecurity, IBM Vietnam Company Ltd., HPT Vietnam Corporation, Microsoft Vietnam Limited Liability Company, Amazon Web Services Vietnam Company Limited, SAP Vietnam Co. Ltd., Vietnam Posts and Telecommunications Group, Salesforce.com, Inc., Cisco Systems, Inc., CrowdStrike Holdings, Inc., FireEye, Inc., McAfee LLC, Accenture, Inc. etc. are among the leading players operating in the Vietnam Cybersecurity Market. Companies operating in the market are using organic strategies, partnerships and collaborations to boost their shares in the Vietnam Cybersecurity Market. Significant players in the market are concentrating on accomplishing ideal operational expenses, upgrading the system efficiency, enhancing precision in responses, boosting productivity with high funding in R&D, and merging with small players to support the competitive Vietnam Cybersecurity Market.

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“The digital transformation of the country including e-Government, e-business, and an e-society will drive the growth of the Vietnam cybersecurity market. Moreover, the passing of the “Law on Cybersecurity” in 2018, has encouraged Vietnamese firms that use advanced technologies and solutions to invest in cybersecurity which has led to the development of ecosystem of 'Make in Vietnam' cybersecurity products. This growing awareness of the consumers towards cyberattacks and regulatory measures being taken by the government to protect the cyberspace is expected to act as a catalyst for the Vietnam Cybersecurity Market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Vietnam Cybersecurity Market, By Security Type (Network Security, Application Security, Cloud Security, Endpoint Security, Content Security & Others), By Solution Type (Firewall, Antivirus & Anti Malware, Risk & Compliance Management, Identity & Access Management, Unified Threat Management, Data Loss Prevention, Encryption & Decryption, Intrusion Detection/Prevention System, Infrastructure Security & Others), By Deployment Mode (Cloud & On premise), By End-User Industry (BFSI, IT & Telecom, Retail, Government & Defense, Healthcare, Education Technology & Others), By Region, By Top 10 Provinces, Competition, Forecast & Opportunities, 2016-2026” has evaluated the future growth potential of cybersecurity in Vietnam Cybersecurity Market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Vietnam Cybersecurity Market.”

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About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 full-time Analysts and Consultants employing innovative research solutions and tracking global and country-specific high growth markets helps TechSci clients to lead rather than follow market trends.

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Tel: +1-646-360-1656

Email: [email protected]

#Vietnam Cybersecurity Market #Cybersecurity Market #Vietnam Cybersecurity Market Size #Vietnam Cybersecurity Market Share #Vietnam Cybersecurity Market Growth #Vietnam Cybersecurity Market Forecast #Vietnam Cybersecurity Market Analysis

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southeastasianists · 3 years

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The way by which human beings relate to the environment is of urgent relevance today. The accelerating rate of environmental devastation in recent decades has gone hand-in-hand with the global triumph of a particular civilisational logic—consumerism. Anthropologists have long been interested in documenting ways of life practised by peoples who retain some autonomy from consumerist logic. Unlike the consumerist relationship to the environment, many cultural systems have traditionally regarded special features of the natural world as subjects possessed of powers that command respect. These ways of interacting with the world around us are not simply exotica or collections of superstitions. They contain profound lessons about the way humans can relate to the natural environment and we ignore them at our peril.

As Baudrillard wrote in his work The System of Objects, ‘… consumption is an active form of relationship (not only to objects, but also to society and to the world), a mode of systematic activity and global response which founds our entire cultural system’. The logic of consumerism is depriving the planet of subjectivity in human perception and casting it instead as an object of human domination and source of resources, which mankind enjoys the right to extract.

As delicate ecological systems and vulnerable cultural systems become subsumed by consumerist forces, their resilience and chances of recovering seem to be increasingly remote. I describe here several examples from Cambodia which show how capitalist forces have induced traditional spirits of the land to desert and be deserted by people. These have been selected to illustrate how a culture of consumerism is destroying the ability of both communities and their environments to resist and, perhaps, ever recover from the destruction wrought by unchecked consumerism.

While assaults on the environment have accompanied all modernisation initiatives in Cambodia, they gained momentum when Cambodia entered the global free market in the early 1990s. Although some 75% of Cambodians still rely on agriculture as a major part of their livelihoods, by 2012, the Cambodian state had granted around 2 million hectares of land as concessions to private corporations to create monoculture plantations, extract minerals, log hardwood and construct hydro-electric dams. To make way for this flood tide of so-called development, communities that traditionally respected the spirits of the land have been displaced from areas their forebears inhabited for generations. Communities, spirits and forests are disappearing as the new, consumerist way of relating to the land literally gains ground.

Khmer Buddhism and the neak ta

When Theravada Buddhism spread throughout Cambodia in the 13th century, it subsumed but did not eclipse pre-existing spirit worshipping practices. Despite the cultural divergence between the lowland Khmer majority and highland minority groups, they continued sharing a concern for the spirits controlling the resources on which they depended. In this cosmological system, the power of the source of all life—generally known as the maja tuk maja day (literally owner of the water and land)—manifested in specific forms, such as rivers, mountains, trees, rocks, great ancient trees, peculiarly shaped rock formations, termite stacks, wooden linga and more. The term neak ta (or lok ta) is used to refer to these spirit forms. A neak ta may appear in the form of phenomena such as tutelary spirits that protect specific communities, or as human ancestors and deceased heroes.

Often, a neak ta relates to the establishment of a specific settlement and is, in this sense, foundational. Some neak ta take anthropomorphic form and arise within a historical narrative. Stories abound of how ancient heroes protected the integrity of the Khmer realms while alive, and continued to do so as spirits after their deaths. Particularly in urban settings—for example, outside courtrooms or alongside major roads—one may find humanoid statues of historical figures such as Neak Ta Kor Krohom. This figure appears all over the country, woven into local legends of a deceased powerful figure.

These spirits articulate a variety of relationships: relations between people within the community, relations between the living and the dead, and relations between people and the environment—particularly when it comes to resource utilisation. Traditionally, when treated with respect, the neak ta responded by protecting and providing for communities and their members. However, when neglected or when the environment they ‘owned’ was transgressed, they could respond in wrath, striking people down with illness, flooding or depriving communities of rainfall and therefore food, withholding game animals during hunts, causing accidents, sterility and all manner of misfortune.

Historically, the ideal Khmer Buddhist sovereign was supposed to be possessed of virtuous power known by the Buddhist term parami. He achieved this by practising the ten kingly Buddhist virtues known as desarajadhamma. Many Cambodians in their forties and older, having grown up without television or even electricity, recall hearing their parents tell allegorical tales of the relationship between the ruler’s virtue and the welfare of both the human and non-human realms. One man in his forties told me that when criticising the current regime, he and his friends may refer to a story of an ancient ruler King Senakak Reach (the ‘Gangster King’), who took the throne illegitimately, then ruled with greed and cruelty. The King’s immoral behaviour enraged not only the people, but also the spirits. As punishment for the King’s misdeeds, the waters flooded the lands, forcing the King to flee, drowning people and causing diseases to spread.

The idea that rulers who fail to exercise virtuous power in respecting and caring for the environment ultimately unleash environmental catastrophe remains salient today. Unlike the supremely virtuous powers associated with the Buddhist sovereign, the neak ta are susceptible to corruption and co-optation. They share many characteristics with living people and their existence depends on human succour. They may favour the increasingly generous rich over the poor who, in the predatory and competitive world of consumerism, have less and less to offer them. Many claim that the spirits are deserting rural people, and that Cambodian villagers are equally forsaking the spirits of the land by adopting the new ethic and joining the rush for consumption. Others say these spirits have been bribed and corrupted by the enormous wealth accumulated by the new Cambodian elites.

Breaking the spirits of the people and their land

When I asked forest dwelling people in Mondulkiri province where the spirits of the great trees go once the trees have been felled, they told me they move to another tree. But once all the trees have gone, they will abandon the area altogether. One medium explained that the spirits of the trees only have the power to affect those who are close to them. They may visit misfortune upon the man brandishing a chainsaw, but their powers do not extend to socially distant company directors, who remain cosseted in air-conditioned offices in the city.

The construction of the Lower Sesan 2 dam in Stung Treng is a case in point. The idea of constructing a hydro-electric dam on this river was mooted in 1999 by the Asian Development Bank. It was a typical example of a programme focused on energy production for national economic growth while ignoring local communities’ interests and relationships to the water and forests of the area. Many of these communities consisted of ethnic minorities who had particularly strong cultural attachments to the environment. By 2012, the project had fallen into the hands of private companies: China’s HydroLancang International, Cambodia’s Royal Group and Vietnam Electricity.

The dam was to be constructed on the Sesan River, a significant migration route and breeding ground for fish from the Mekong. When dam construction began in 2012, one study projected an almost 10% drop in fish stocks in the Lower Mekong Basin following the dam’s completion and the extinction of as many as 50 species. It was also predicted that the flood patterns of the Mekong River and Tonle Sap Lake would be radically altered.

The government paid no heed to scientific or international expertise. While dam construction works continued apace, desperate members of local communities, who stood to lose everything, beseeched their local neak ta for assistance. They recalled the power of their guardian spirit, who had successfully protected the village from US bombs during the 1970s. In 2010, when the villagers first learned of the plans to construct a dam, they implored the neak ta to intervene on their behalf. They offered to sacrifice three water buffalo within five years in exchange for his protection.

Despite these efforts, intensive deforestation and dam construction continued and neared completion by 2015. The ancient forest that had for generations provided locals with food, medicines and a resting place for the dead was already gone. When discussions were held that year about whether to sacrifice the promised buffalo, the elders decided that their neak ta had failed them and so the animals’ lives should be spared. One of the dam’s turbines became operational in 2017 and the entire construction officially opened in December 2018. The spirits of the people had been defeated, both literally and figuratively.

Beban and Work have described a similar case in Pursat Province. In this case, deforestation was being carried out in preparation for the development of a plantation. In 1997, the government had granted a 315,000-hectare Economic Land Concession to Pheapimex Corporation without the knowledge of the thousands of villagers living inside the area. Pheapimex is one of Cambodia’s most powerful companies, claiming ownership of some 7% of Cambodia’s land area. Its director, Lau Meng Khin, is a renowned senator in the ruling Cambodian People’s Party (CPP). He was also involved in the company Shukaku Inc., which evicted families living around Boeung Kak Lake in Phnom Penh and filled in the lake to create prime real estate land. He was similarly reputed to be the owner of the Alex Corporation, behind an ambitious mining project in Mondulkiri Province.

Lau Meng Khin illustrates the way Cambodia’s major companies are tightly knitted into Cambodia’s notorious political culture of personalised patron-client systems, with the prime minister at the apex of a network incorporating the military elite, police, judiciary and regional and local authorities. Given the endemic corruption in Cambodia’s institutions, the possibilities for poor communities to stand up against this kind of power network using secular institutions are extremely limited. Turning to the spirits for support may seem the only viable alternative.

In 2009, just as Pheapimex was beginning forest clearance in Pursat, a woman from the region suddenly became possessed by a spirit that demanded the machine operators stop clearing trees in front of the pagoda she was visiting. “This is our home, the mountain has been our home since ancient times,” the spirit said. “If you cut the trees we cannot stay.” 5,000 of the 315,000 hectares were then awarded to the temple, whose head monk had been visibly active in resistance to the plantation project. Although state actors alluded to the spirit’s importance, this was done in such a way as to authorise their grab of 310,000 hectares from local communities. Again, propagators of consumerist logic won and the locals, their forests, their spirits and the web of relations between them were defeated.

Corrupting the spirits

A third example comes from Preah Vihear Province, where Jonas Kramp conducted a study in 2017 concerning a conflict between ethnic Kui villagers and five Chinese concessionaire companies, all subsidiaries of the Hengfu Group Sugar Industry Company. The deforestation of large swathes of land and takeover of villagers’ farmland to plant sugarcane was leaving local farmers destitute. Oppression by local authorities was also making it difficult for the communities to organise themselves and act in solidarity. Activists gathered in smaller groups, setting up protest camps and, importantly, building a new spirit house to worship the neak ta of the area.

However, the villagers were disappointed to find that their neak ta did little to help. Not only were the neak ta powerless against the companies’ heavy machinery but they were also susceptible to bribes and greed. The villagers said the neak ta had changed sides. During a spirit ceremony, they asked their spirit why it had failed to help them. The response was that the Chinese companies had made more lavish offerings than the locals. One local compared this to his own nephew’s choice to sell up to the company and accept employment in it. Disloyalty to the moral order is mirrored between people and their spirits.

The only recourse left for the villagers in this case seemed to be to appeal to their spirits to curse the Chinese companies, the local authorities and people who sold out to the companies to ‘become homeless ghosts and to die for seven generations’. Recent developments suggest that perhaps this is having some material effect since in mid-2020, the Hengfu Sugar Company’s subsidiaries all had to cease operations indefinitely on account of numerous irregularities.

Desertion of the spirits

My final example comes from my own fieldwork. I have met several spirit mediums over the years whose stories have struck me as notably allegorical. The most recent was in 2020, when a man in his sixties living in Battambang Province explained that the spirits are abandoning local villagers there too. I shall call him Mr Chan.

Mr Chan explained that the neak ta which entered his body were once people who had exhibited extraordinary power in life—parami. Neak Ta Dambong Dek and Neak Ta Oung, the two spirits that had come to him, had been brave commanders. They had fought to protect the Khmer people from all forms of threat. But he added, “It’s different now. In the past Lok Ta was much stronger and people relied on his help. Nowadays, he is not as strong because people no longer respect him as much … Therefore, Lok Ta doesn’t like to stay here with the people but prefers to stay elsewhere, especially in Thailand because … [here] people always make problems with each other so the neak ta are not happy to stay with us”.

Among rural people in Cambodia, there has therefore long been an understanding that greed and unrestrained exploitation of the environment will incur reprisals. If we abandon the powers that rightfully own and protect the treasures of the water and land, they too will abandon us. This worldview dovetails now with that of climatologists and environmentalists worldwide who are regularly presenting evidence of the way that the planet is irrevocably succumbing to human plundering.

We need to pay heed to the lessons that may be gleaned from rapidly disappearing cultural schemes before it is too late. They provide invaluable insights about the way humanity relates to the environment, as well as the notions of development, progress and civilisation that are now driving the extinction of both cultural and bio-diversity. Clearly, we have a great deal to learn about our duties of reciprocity in relations with the powers of our environment.

I would like to extend warm thanks to the Swedish Research Council and the Bank of Sweden Tercentenary Foundation for the sponsorship that enabled me to undertake the research underlying this article. Thanks are also due to Dr Courtney Work for much inspiration in developing these ideas. And sincere gratitude also to all the Cambodians who have helped me understand what is happening to their country and, by extension, to our shared world.

#Southeast Asia #Cambodia #Traditions #Traditional Beliefs #Culture #Development

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topkoctayfun052-blog · 5 years

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SAP has appointed Tayfun Topkoç as managing director of SAP UAE. Tayfun Topkoç will report directly to Sam Alkharrat, President, SAP Middle East and North Africa (MENA), who oversees an ambitious strategy to expand SAP’s partner ecosystem and support economic growth, complement by a wide range of training and corporate social responsibility initiatives. http://tayfuntopkoc.com/

#tayfun topkoc #tayfun topkoc sap

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techsciresearchreports-blog · 3 years

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Browse 33 Figures spread through 70 Pages and an in-depth TOC on " Vietnam Cybersecurity Market "

https://www.techsciresearch.com/report/vietnam-cybersecurity-market/7793.html

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https://www.techsciresearch.com/report/united-states-automated-labeling-machine-market/5090.html

https://www.techsciresearch.com/report/vietnam-mobile-wallet-market/7683.html

About TechSci Research

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sandlerresearch · 3 years

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Artificial Intelligence Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Natural Language Processing), Deployment Mode, Organization Size, Business Function (Law, Security), Vertical, and Region - Global Forecast to 2026 published on

https://www.sandlerresearch.org/artificial-intelligence-market-by-offering-hardware-software-services-technology-machine-learning-natural-language-processing-deployment-mode-organization-size-business-function-law-secur.html

“New practices such as work from home and social distancing are creating the need for remote monitoring, smart payment technologies, and building the digital infrastructure for large-scale deployments. With a sudden surge in remote workers and online learners, there is an increase in the demand for advanced AI solutions and services.”

The global AI market size to grow from USD 58.3 billion in 2021 to USD 309.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 39.7% during the forecast period. Various factors such as growth of data-based AI and advancement in deep learning and need to achieve robotic autonomy to stay competitive in a global market are expected to drive the adoption of the AI solutions and services.

The COVID-19 pandemic has encouraged new applications and technological developments within the sector. It has accelerated the adoption of AI in sectors such as healthcare. AI-based tools and solutions are being deployed at scale for responding to the crisis. Technology giants such as Microsoft, Google, Apple, Amazon, and Facebook are taking initiatives related to remote communications between patients and clinicians, contact tracing, and drug development. During the pandemic, various companies experienced significant increase in pressure from customers, while their number of available employees decreased. Various contact centers were unable to cope with demand or closed because of lockdown restrictions, leading to long delays in customer service queries, which dramatically affected the customer experience. Hence, the demand for conversational AI has been increasing to the forefront of technology enablers. Besides the healthcare sector, AI has been revolutionizing various industries to uphold business resilience. The education sector started using AI, while even online education start-ups began to offer personalized services in line with the needs and specific requirements of the students. The COVID-19 crisis has reinforced the need to transform the conventional education system into one driven by technology. Apart from changing the learning methodology, AI-powered machines also enabled educators in several ways, such as tracking student performances, identifying gaps in teaching techniques, and automating mundane administrative tasks.

The software segment to have largest market size during the forecast period

Based on components, the AI market is segmented into hardware, software, and services. The software segment of the report is subsegmented into application programming interface (API) and ML framework, the hardware segment is bifurcated into processor, memory, and network, whereas the services segment is segmented into deployment and integration, and support and maintenance. The software segment is expected to account for largest market size during the forecast. The software integrated into computer systems carries out complex operations. It synthesizes the data received from the hardware systems and processes it in an AI system to generate an intelligent response.

Large enterprises segment to have the largest market size during the forecast period

The AI market has been segmented by organization size into large enterprises and SMEs. The market share of large enterprises is higher; however, the market for SMEs is expected to register a higher CAGR during the forecast period. Large organizations in BFSI, retail, healthcare, and telecommunications verticals need NLP technology for identifying patterns in data. AI helps data management realize which of their practices are ineffective and what all are working best, leading to the adoption of AI solutions in large enterprises.

Among regions, North America to account for largest market size during the forecast period

North America is expected to hold the largest market size in the global AI market. In contrast, APAC is expected to grow at the highest CAGR during the forecast period. The presence of global vendors such as IBM, Google, Microsoft, and AWS would play a vital role in the adoption of AI solutions in the region.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI market.

By Company: Tier I: 34%,Tier II: 43%, and Tier III: 23%

By Designation: C-Level Executives: 50%, D-Level Executives: 30%, and Managers: 20%

By Region: APAC: 30%, Europe: 30%, North America: 25%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering AI solutions and services. It profiles major vendors in the global AI market. The major vendors in the global AI market are include include Alphabet Inc. (US), Microsoft Corporation (US), IBM Corporation (US), Baidu, Inc. (China), Intel Corporation (US), Samsung Electronics Co., Ltd. (South Korea), Amazon Web Services, Inc. (US), SAS Institute Inc. (US), Facebook, Inc. (US), SAP SE (Germany), Salesforce.com, Inc. (US), NVIDIA Corporation (US), Oracle (US), Cisco (US), Siemens (US), Huawei (China), Alibaba Cloud (China), iFLYTEK (China), Hewlett Packard Enterprise Development LP (US), General Vision Inc. (US), Graphcore (UK), Mellanox Technologies (US), Darktrace (UK), Cylance Inc. (US), Didi Chuxing Technology Co. (China), Zoox (US), Face++ (China), Inbenta (US), Zephyr Health Inc. (US), Butterfly Network (US), Atomwise Inc. (US), Vicarious (US), Preferred Network Inc. (Japan), AIBrain LLC (US), Wave Computing Inc. (US), Mythic (US), Adapteva (US), Koniku Inc. (US), KnuEdge Inc. (US), SK Hynix Inc. (South Korea), Progress DataRPM (US), Descartes Labs (US), Gamaya (Switzerland), EC2CE (Spain), Precision Hawk(US), Agribotix (US), Neurala (US), Iris Automation (US), Pilot AI Labs Inc.(US), Sentient Technologies (US), Applied Brain Research (Canada), Twitter (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (Taiwan), Zensed (Sweden), and GumGum Inc. (US).

Research Coverage

The market study covers the AI market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as offerings, deployment mode, organization size, technology, business function, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AI market and its sub segments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

#Semiconductor &amp; Electronics

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bigyack-com · 4 years

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Executive Appointments at Banyan Tree

Banyan Tree has made the following three senior appointments to its management team. Rosalynn Tay has been appointed as Senior Vice President, Head of Growth and Demand of Banyan Tree Holdings.

With extensive geographical and multi-industry experience, Rosalynn has a 28-year strong track record in transformational work and leadership. She was most recently Dentsu Aegis Network Country Head and Dentsu CEO. At DBS Bank, she was Managing Director, Head of Marketing for Consumer Banking and also Managing Director of Tiger Airways Singapore, responsible for taking the airline public. Throughout these diverse appointments, her keen commercial acumen, ability to build high-performing team culture and push through change management initiatives were evident in her winning both Campaign Asia’s SEA Agency Head of the Year 2017 and Campaign Asia’s Women Leading Change Awards Business Leader 2017. Rosalynn will be leading the charge to drive Banyan Tree’s multi-brand growth strategy while charting customer engagement across current and new digital channels. She will also define the strategic approach to sales, marketing, distribution, revenue and channel management. Jonathan Ye has been appointed as Vice-President, Head of Demand. Jonathan has recently moved from the consumer tech world where he was the Head of Digital Marketing, Asia Pacific since 2017 and Chief Marketing Officer in Singapore for the Chinese tech giant, Huawei. Prior to that and right after the acquisition by Marriott, he was part of Starwood Hotels and Resorts Asia Pacific (including China) driving social, mobile and emerging technologies for the region. As the Banyan Tree's global head for marketing, Jonathan will be leading strategic integrated marketing directions and functions across offline and online channels for multi brands’ campaigns, digital performance marketing and content. Boris Sertic has been appointed as Senior Assistant Vice President, Head of Revenue. Boris is an accomplished travel industry professional with over 20 years’ commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database. For the first 12 years of his career, he was in senior management positions for wholesale international tour operations, focusing on long-haul worldwide strategy. He joined Centara Hotels & Resorts as corporate director in 2008 and had piloted numerous company-wide projects for revenue management structure implementation, distribution and commercial contracting strategies. Boris will provide global direction and implement group revenue management and distribution strategies in collaboration with the Growth & Demand team at the broup and hotel levels. See latest Travel News, Interviews, Podcasts and other news regarding: Banyan Tree. Headlines: Korean Air to Revamp SkyPass Frequent Flyer Program Embraer E175-E2 Performs Maiden Flight Charlie Sullivan Joins CWT's Air Distribution Team Marriott Opens Third Sheraton Hotel in Beijing, China Radisson Blu Opens Resort in Cam Ranh, Vietnam Qantas Chooses Airbus A350-1000 for Ultra Long-Haul Flights Executive Appointments at Banyan Tree BA to Launch LHR Flights to Six New European Destinations in 2020 Korean Air to Revamp SkyPass Frequent Flyer Program Embraer E175-E2 Performs Maiden Flight Charlie Sullivan Joins CWT's Air Distribution Team Marriott Opens Third Sheraton Hotel in Beijing, China Radisson Blu Opens Resort in Cam Ranh, Vietnam Qantas Chooses Airbus A350-1000 for Ultra Long-Haul Flights Executive Appointments at Banyan Tree BA to Launch LHR Flights to Six New European Destinations in 2020 How Technology is Shaping Airports of the Future FCM and Flight Centre Achieve NDC Level 4 Certification Dusit Rebrands Luxury Resort in Philippines Emirates Launches Flights to Mexico via Barcelona Air Canada's First Airbus A220-300 Completes Maiden Flight FAA Certifies ExecuJet MRO Malaysia to Work on Dassault Jets AirAsia Launches Snap Air France-KLM Orders 10 A350-900 Aircraft Bundeswehr Takes Delivery of First Airbus H145 SAR Helicopter Drew Crawley to Join American Express Global Business Travel as CCO Cape Town 7s 2019 to Take Place 13-15 December Congo Airways to Replace Dash 8-400s with Embraer E175 Aircraft Ascent Solutions Installs Two E-Gates at NAIA 2 Departures Michel Poussau Appointed GM of Rugby World Cup 2023 Wetherspoon to Invest £200 Million Developing New Pubs and Hotels IATA Asks EU to Support Sustainable Aviation Fuel Transition Boeing Delivers First Modified MV-22 Osprey to United States Marine Corps Marriott Signs Six Hotels in India Accor to Rebrand Hotel in Queensland, Australia MHG Signs Two Hotels in Doha, Qatar Vietjet Launches Flights to New Delhi from Hanoi and Saigon SKY Signs Purchase Agreement for 10 Airbus A321XLRs British Airways Trials 3D Printing SAS' First A350 to Enter Long-Haul Service on 28 January Air Italy and Oman Air Sign Codeshare Agreement ACH and Aston Martin to Unveil 'New Creation' in January Qantas Signs FFP Agreement with Air France - KLM Group Malaysia Airlines Launches Shuttle Fares on Flights Between KL and Singapore Accor to Open 125-Room Mercure Hotel in Canberra in January Openings Push Australia's Hotel Inventory to Over 300,000 Rooms Alban Dutemple Appointed Cluster GM of Two Hotels in Bahrain Air New Zealand Trials Edible Coffee Cups Manchester Airport Unveils Details of £1 Billion Transformation South Africa Beat New Zealand to Win Dubai Sevens Aviation: RPKs Up 3.4% in October 2019 China Airlines to Launch Flights Between Taipei and Cebu, Philippines Marriott Adds North Island Seychelles to Luxury Collection Trenchard Aviation Appoints Neil Watkins as Group DOSM J. Scott Kirby to Succeed Oscar Munoz as CEO of United Airlines Vietjet to Launch Hanoi - Bali Flights London Stansted to Host CAPA World Aviation Outlook Summit 2020 JW Marriott Hotel Bangkok Completes Renovation Air Freight: FTKs Down 3.5% in October; APAC Down 5.3% Carl Volschenk Joins Sheraton Grand Danang as GM American Airlines Adds Passport Chip Scanning to Mobile App TCEB Partners Thai Airways to Launch APAC MaxiMICE Campaign United Airlines Orders 50 Airbus A321XLR Aircraft Four Seasons Signs First Hotel in New Orleans Aman Venice Appoints Norbert Niederkofler as Consultant Chef Bombardier to Relocate Global Aircraft Production Airbus Appoints New Communications Leadership Team Malaysia and Turkish Airlines Sign Codeshare Agreement Marco Violano Joins Four Seasons Jakarta as Executive Chef World's First Zest OK Youth Hotel Opens in New Zealand Dubai Sevens Set to Kick Off 2020 Season Boeing to Give $48 Million to Over 400 Global Charitable Organizations Dusit Thani Hua Hin Completes First Phase of Renovation British & Irish Lions' Itinerary for 2021 Tour of South Africa Airbus Signs Global Support Contract for Tiger Helicopters Over 400 Now Connected to Travelport's Rich Content and Branding Qantas Opens First Class Lounge at Changi Airport in Singapore British Airways Empowers Airport Staff to Solve Issues on the Spot Next Story Group Launches New Hotel Brand Air New Zealand Launches Flights Between Christchurch and Singapore Vietjet to Launch Saigon - Pattaya Flights India and Colombia Certify Mi-171A2 from Russian Helicopters Qatar Airways Cargo Unveils Major South America Expansion CWT Meetings & Events Restructures Leadership Team Air France to Operate Flights from San Francisco Using SAF Four Seasons Seychelles Appoints Kevin Lopes as Exec. Pastry Chef Vietjet to Increase Flights Between Vietnam and South Korea Raffles Grand Hotel d'Angkor Opens Khmer Restaurant, 1932 Airbus Celebrates 100th A220 Aircraft Produced CINZ Appoints Lisa Hopkins as Chief Executive Amadeus to Upgrade Travel Experience at Perth Airport in Australia Travelport Makes First API-Connection Bookings for Qantas Using NDC Sustainable Success for Ocean Marina Pattaya Boat Show 2019 Air Corsica Takes Delivery of First Airbus A320neo Aircraft Bangkok Airways Partners Krungthep Limousine in Trat 431-Room Novotel Hotel in Perth to Soft Open on 19 December Malaysia Airlines Launches New In-Flight Services GICC Macau Appoints Joey Pather as Senior Vice President - MICE Renaissance Hotel Opens in Xiamen, China Finnair Partners Chef DeAille Tam for New Business Class Menu Simon Barnett Joins Four Seasons Singapore as Hotel Manager FCM Achieves TMC Elite Level Within SAP Concur Partner Program Club Med to Open Kota Kinabalu Resort in 2022 SAS Takes Delivery of First Airbus A350-900 Seaplanes in Thailand? Interview with Dennis Keller, CBO of Siam Seaplane Asia Pacific Airlines Carried 30.7m Int. Pax in October BA and Aston Martin Celebrate Concorde with Ten Very Special Cars Premier Inn to Eliminate Unnecessary Single-Use Plastics by 2025 Gold Coast Airport to Enhance Security with New CT Screening Systems China's Airlines and Airports Investing in Chatbots, Biometrics and Blockchain Marriott Bonvoy Partners Tennis Australia Executive Appointments at Four Seasons Hotel Toronto Korean Forest Service Takes Delivery of K7 S-64 Air Crane Helicopter First of 353 Airbus A321neos Enters Service with AirAsia Two Lagoon Sixty 7 Catamarans Sold to Customers in Far East Novotel Partners Calm to Enhance Sleep Experience for Guests SpiceJet Appoints APG as GSA in Belgium, Germany, Netherlands and Switzerland Slow Travel and Micro Escapes Becoming More Popular with Singaporeans Mandarin Oriental Signs Hotel & Residences in Tel Aviv, Israel Bombardier's Montreal Facilities Receives First Sustainable Aviation Fuel Executive Appointments at British & Irish Lions Jared Green Joins Six Senses Fiji as DOSM Seaplanes in Thailand? Interview with Dennis Keller, CBO of Siam Seaplane Accor Opens Novotel Christchurch Airport Hotel Air Astana to Launch Almaty - Paris Flights Subhas Menon to Become AAPA Director General in March Airlift Takes Delivery of First Airbus H145 Helicopter Inge Kotze Joins Singita as GM - Conservation Teleport Signs Interline Agreement with Lufthansa Cargo British Airways Opens Refurbished Airport Lounge in Geneva CAE to Deploy Bombardier Global 7500 FFS in Dubai Simpson Marine - Interview with Howard Prime, Country Manager Thailand Finnair to Cancel About 257 Flights on Monday Boeing Unveils First 737 MAX 10 Hyatt Signs Two Hotels in Saigon, Vietnam PHG Appoints Angeline Hon as Group Marketing and Communications Director Airbus Delivers First of Two H145M Helicopters to Luxembourg Ghana Signs MOU with Boeing for Three 787-9 Dreamliners IHG Opens Second voco Hotel in Oxford, England Air Senegal Signs MOU for Eight Airbus A220-300s Emirates Converts Boeing 777 Order for 30 787-9 Dreamliners Erik Lannge Appointed GM of Villa de Pranakorn in Bangkok Finnair's Sapporo Flights Become Year-Round Virgin Atlantic to Offer More Cargo Capacity to India, Africa and USA Gold Coast Airport Extends Partnership with SITA to 2024 WTTC Report Reveals Global Medical Tourism Growth of 358% SAS to Save Up To 51 Tons of Plastic Per Year with New Food Packaging Vietnam Airlines Enforcing Ban on Damaged or Recalled Lithium Batteries British & Irish Lions Renews Kit Deal with Canterbury Over 6,000 Expected to Visit Pattaya Boat Show 21-24 Nov; Free Entrance British Airways to Take Delivery of First Boeing 787-10 in January GECAS Orders 12 Airbus A330neos and 20 A321XLRs Air Astana Signs LOI for 30 Boeing 737 MAX 8 Aircraft flynas Orders 10 Airbus A321XLRs Emirates to Operate Historic National Day Flight - EK2019 Air France and KLM Launch Manila - Taipei - Paris Flights easyJet Exercises Purchase Rights for 12 More Airbus A320neos AirAsia.com Starts Selling Seats on Other Airlines Air Arabia Orders 73 A320neos, 27 A321neos and 20 A321XLRs Nick Bray Joins Travelport as CFO British Airways Using AI to Enhance Airside Operations at London Heathrow Garuda Indonesia Takes Delivery of First Airbus A330-900 Cathay Pacific Reports 7.1% Drop in Passenger Numbers in October Emirates Signs Purchase Agreement for 50 Airbus A350-900s EgyptAir to Lease Two More Boeing 787-9 Aircraft from AerCap Serge Cuypers Joins Anantara Siam Bangkok as Hotel Manager SunExpress to Exercise Options for 10 More Boeing 737 MAX 8s Marriott Signs Three Hotels, 1546 Rooms in Thailand Passenger Numbers at Hong Kong Int. Airport Down 13% in October Fiji Airways Takes Delivery of First Airbus A350 Biman Bangladesh Airlines Orders Two Boeing 787-9 Aircraft Ritz-Carlton Opens 100th Property as Brand Returns to Australia Daniel Simon Joins Anantara Siam Bangkok Hotel as GM Air Peace Orders Three Additional Embraer E195-E2 Aircraft SAS to Launch Airbus A321LR Flights to Boston in September 2020 Vietnam Airlines to Launch Hanoi - Macau Flights Airbus Forecasts Middle East to Need Over 50,000 New Pilots Over Next 20 Years Seven HD Videos from IATA Airline Industry Retailing Symposium 2019 in Bangkok Vietnam Airlines Signs EngineWise Service Agreement with Pratt & Whitney Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA Cambodia Airways Interview with Lucian Hsing, Commercial Director HD Videos and Interviews Podcasts from HD Video Interviews Travel Trade Shows in 2019, 2020 and 2021 High-Res Picture Galleries Travel News Asia - Latest Travel Industry News Read the full article

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csrgood · 5 years

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Over 30 of San Francisco Business Times’ Top 100 Corporate Philanthropists are Benevity Clients

Benevity, Inc., the global leader in corporate social responsibility (CSR) and employee engagement software, today celebrated more than 30 client companies named to San Francisco Business Times’ list of the Top 100 Bay Area Corporate Philanthropists—16 of which placed in the Top 25.

Published in the San Francisco Business Times and recognized at an awards ceremony at the Hilton Union Square in San Francisco on July 18, the Top 100 ranks the most generous contributors to Bay Area nonprofits. A total of 31 Benevity clients representing a wide range of industries made the list, including Adobe, Alaska Airlines, Charles Schwab & Co., Clorox, Macy’s, Microsoft, Oracle, Ripple, SAP, Workday and more.

The July 18thevent also included a presentation titled “From Startup to Big: Scaling Up Giving Strategies,” featuring Benevity partner and client Amy Skeeters-Behrens, Executive Director of DocuSign IMPACT, among others.

“Our partnership with Benevity has enabled us to scale our giving and get more innovative as our company grows,” said Skeeters-Behrens. “Operating on the philosophy that our people, products and profits are a significant force for good made for a natural partnership. We’re excited to continue evolving our IMPACT initiative alongside Benevity to make a meaningful difference in the global communities where our employees and customers live and work.”

“The Benevity client community continues to set the bar high when it comes to catalyzing Goodness both on a global and local scale,” said Bryan de Lottinville, Founder and CEO of Benevity. “We couldn’t be more proud that San Francisco Business Times has recognized so many of our clients for their leadership, generosity and progressive approaches to inspiring purpose as a positive impact to their business as well as our society as a whole.”

About Benevity Benevity, Inc., a certified B Corporation, is the global leader in corporate social responsibility and employee engagement software, including online giving, matching, volunteering and community investment. Many of the world’s most iconic brands rely on Benevity’s award-winning cloud solutions to power corporate “Goodness” programs that attract, retain and engage today’s diverse workforce by connecting people to the causes that matter to them. With software that is available in 17 languages, to an employee base of 10 million users around the world, Benevity has processed over 3.5 billion dollars in donations and 20 million hours of volunteering time this year to almost 200,000 charities worldwide.

source: https://www.csrwire.com/press_releases/42229-Over-30-of-San-Francisco-Business-Times-Top-100-Corporate-Philanthropists-are-Benevity-Clients?tracking_source=rss

#CSR #corporate social responsibility #social good #philanthropy #employee engagement #workplace givi

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simplemlmsponsoring · 5 years

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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/copywriting/50-content-marketing-influencers-you-need-to-follow/

50 Content Marketing Influencers You Need To Follow

Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. This is where content marketing comes into play.

Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. For the foreseeable future, content will remain as king.

According to Content Marketing Institute, content marketing receives 3 times the leads per dollar spent when compared to paid search. It also brings in conversion rates 6 times higher than other channels.

The power to influence and engage an audience is what makes content marketing influential. In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted.

The individuals below have established themselves as content marketing influencers as they truly get the nuances of content marketing and the impact it has on consumers all over the world.

If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.

Content Marketing Influencers: Who Are They?

Jeff Bullas – Influencer, Author, and Blogger

Over the past decade, Jeff Bullas has been at the forefront of offering actionable advice to content marketers and Chief Marketing Officers. Through jeffbullas.com, he has shared his insights into using content to increase conversions and widen audiences. He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur.

Find him on Twitter & LinkedIn.

Joe Pulizzi – Founder of Content Marketing Institute

Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation.

Find him on Twitter & LinkedIn.

Neil Patel – Co-Founder of Neil Patel Digital

Called “Top Influencer on the Web” by The Wall Street Journal, and known as a “Top 10 Marketer,” by the New York Times, Neil Patel has become a leading voice for those in the digital and content marketing sphere. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”

Find him on Twitter & LinkedIn.

Ann Handley – Chief Content Officer of MarketingProfs

When it comes to content marketing, Ann Handley has done a bit of it everything. She is a speaker, author, and current member of the LinkedIn Influencer program. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”

Find her on Twitter & LinkedIn.

Michael Brenner – Speaker, Author, and CEO of Marketing Insider Group

Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred.

Today, he is a globally recognized speaker, bestselling author, and CEO of the Marketing Insider Group, a marketing firm that has helped numerous companies cultivate successful approaches to marketing.

Find him on Twitter & LinkedIn.

Mark Schaefer – Speaker, Business Consultant, Author

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings.

Find him on Twitter & LinkedIn.

Steve Cartwright – UI/UX Design Director & Web Designer of website-designs.com

While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. Steve Cartwright has bridged this gap and made website design and UX a necessary topic in regards to content marketing. He is currently a UI/UX Director for Nimble Collective Inc. and a Design Leadership Forum Member for Invision.

Find him on Twitter & LinkedIn.

Jay Baer – Founder of Convince & Convert

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Baer has 25 years of experience in the marketing industry and is a New York Times Bestselling Author of 6 books, He has worked with the likes of Hilton, Grand Ole Opry, Cisco, and Arizona State University.

Find him on Twitter & LinkedIn.

Marcus Miller – Internet Marketing and SEO Consultant for Bowler Hat

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science.

Find him on Twitter & LinkedIn.

Lilach Bullock – Online Business Expert, Speaker, and Coach for LilachBullock.com

Listed as one of Forbes “Top 20 Women Social Media Influencers,” and named as “The Top Digital Marketing Influencer,” by Career Experts, Lilach Bullock has made a noticeable splash in the world of digital marketing. She has had years of success as an entrepreneur, and international digital agency owner. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Bullock has been featured in Forbes, The Telegraph, Wired, The Sunday Times, and The Guardian.

Find her on Twitter & LinkedIn.

Lee Odden – CEO and Co-Founder of TopRank Marketing

Lee Odden is an avid blogger, talented speaker, and author. He is the CEO and co-founder of TopRank Marketing, a digital marketing agency that has served the likes of McKesson, Dell, and LinkedIn.

Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice.

Find him on Twitter & LinkedIn.

Neal Schaffer – Speaker and CEO at Maximize Your Social

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.com, and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. He is a creator of the social media for business blog, Maximize Your Social, a faculty member of Rutgers University Mini-Social Media MBA Program, and an author responsible for one of the most significant books on social media creation “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.”

Find him on Twitter & LinkedIn.

Larry Kim – CEO at MobileMonkey

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. In addition to being a successful entrepreneur, Kim is a contributor to CNBC and Inc. Magazine. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards.

Find him on Twitter & LinkedIn.

Pam Moore – CEO and Co-founder of Marketing Nutz

With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization. She is a bestselling author, highly sought-after speaker, and has been ranked by Forbes as a “Top 10 Social Media Power Influencer.” In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

Find her on Twitter & LinkedIn.

Robert Rose – Founder of The Content Advisory

In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. For over 20 years, Rose has helped many organizations tell their story to the constituents they serve. He has advised brands like Capital One, Dell, Ernst and Young, The Bill and Melinda Gates Foundation, and UPS. He is an author, featured keynote speaker, and workshop teacher at several technology and marketing events across the globe.

Find him on Twitter & LinkedIn.

Martin Butters – Business and Social Media Director of markITwrite

Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. In three years, Butters has developed an organic audience of over 120,000 and has helped multiple clients also grow their own audiences. Butters has become a prominent SEO and audience growth expert in his own right.

Find him on Twitter & LinkedIn.

Andy Crestodina – Co-Founder and Chief Marketing Officer of Orbit Media Studios

For the past 18 years, Andy Crestodina has advised thousands of businesses on how to strengthen their digital media strategies. He is a top-rated speaker, podcast host, university lecturer, and article writer. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He has been recognized as a top marketing expert and influencer by Forbes and Entrepreneur respectively.

Find him on Twitter & LinkedIn.

Sujan Patel – Entrepreneur and Marketer at sujanpatel.com

Sujan Patel’s ultimate goal is to help entrepreneurs and marketers scale and grow their businesses. He furthers this vision through his own entrepreneurial and digital efforts. Patel is the co-founder of Webprofits, a growth marketing agency that has helped numerous companies enhance their marketing approach. In addition to his work with Webprofits, Patel is also a frequent blogger and shares his insights on growth marketing with readers on Forbes, The Wall Street Journal, and Entrepreneur Magazine.

Find him on Twitter & LinkedIn.

John Hall – Co-founder and Advisor of Influence & Co.

John Hall is the co-founder of calendar.com, as well as a Co-Founder and Advisor to Influence & Co. The latter is one of the largest creators and distributors of expert content in media. Hall is a jack of all trades. When he is not helping companies realize their content marketing potential, he is managing his own real estate company, contributing to a weekly column at Forbes and Inc.com, and also writing for the Harvard Business Review.

Find him on Twitter & LinkedIn.

Aaron Agius – Managing Director of Louder.Online

Aaron Agius has had an interesting and intriguing path to digital marketing. His journey started in the digital and IT space where he picked up on the technical aspects of marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine.

Find him on Twitter & LinkedIn.

Mark Traphagen – Content Strategy Director of Perficient Digital

A guru on marketing and branding, Mark Traphagen is a tour de force when it comes to sharing his valuable marketing insights. Along with being the content strategy director for Perficient Digital, Traphagen is also an in-demand speaker that has spoken at MozCon, SMX, SEOClarity, PubCon, and a host of other well-known marketing-related events. He hosts a monthly column about social media marketing for Marketing Land and has conducted numerous webinars related to digital marketing.

Find him on Twitter & LinkedIn.

Christoph Trappe – Chief Content Engagement Director of Stamats Communications, Inc.

When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. He has worked as a journalist, content marketing executive, and content marketing strategist.

Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes. He has spoken internationally, is an avid blogger, and author.

Find him on Twitter & LinkedIn.

Shane Barker – CEO of Shane Barker Consulting

Shake Barker’s successful work in helping companies optimize their approach to digital marketing has been recognized by The Huffington Post, Forbes, Inc., the Content Marketing Institute, Search Engine Journal, Social Media Examiner, Entrepreneur, and B2C. He is a digital marketing consultant that helped multiple companies and individuals build their business through sound digital marketing practices. In addition to consulting, Barker is a contributor to publications by Salesforce, Yahoo Small Business, and MarketingProfs.

Find him on Twitter & LinkedIn.

Jose Javier Garde

With a blend of corporate management experience and training as a primary teacher, Jose Javier Garde has been able to blend his abilities as a teacher with his hands-on experience in corporate..

Read more: blog.atomicreach.com

#been #content #digital #founder #social #speaker #their #twitter #COPYWRITING

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allthecanadianpolitics · 7 years

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The experience of anything approaching good government or robust democracy in the province of B.C. is now such a distant memory that the present danger is people's low expectations. The Liberal government of Christy Clark is not so much a government as it is an anti-government: contemptuous of both the public good and of the citizens it is supposed to be governing for.

From reckless and damaging tax cuts for the wealthy and corporations (which leaves a budget shortfall of over $3 billion a year) to the $9-13 billion Site C dam catastrophe, to the financial commitment to an LNG business that the experts say is not viable, the Liberal government is aiming to govern into the future even if it loses the May 9 election. These decisions will financially cripple future governments.

If governments could be charged with criminal negligence, the Christy Clark Liberals would be in the dock.

Let me list the charges. Criminal negligence causing harm to pupils. Criminal negligence causing harm to families on social assistance and those with disabilities. Criminal negligence causing harm to B.C. Ferries. Criminal negligence causing harm to B.C. Hydro, once the pride of the province under governments of all stripes.

The "harm to pupils" should be familiar even to those outside B.C. given that it received national attention when the Supreme Court of Canada ruled the Clark government violated the Constitution when it unilaterally gutted the teachers' contract language on class size and composition. That resulted in a whole generation of students -- 15 years' worth -- being denied not only decent class sizes but librarians, specialist teachers and those serving kids with special needs. And the principal reason for this outrage? Christy Clark's personal animosity towards the B.C. Teachers' Federation.

In Christy Clark's world the first will always be first and the last, last. Under the Liberal government, social assistance rates have not been raised in 10 years. That means that you get $610 a month for everything (if you are on disability you get $906). You get more if you have kids but forcing a family to exist on such rates in Vancouver is tantamount to child abuse.

Punishing the poor is hardly new in this neoliberal world but the B.C. Liberals have proven to be not just right wing but spectacularly reckless and incompetent when it comes to public utilities. There are, of course, institutions in B.C. that even the rabid privateers in Clark's political universe didn't dare privatize outright: ICBC (Insurance Corporation of British Columbia -- the public insurance corp.), B.C. Ferries and B.C. Hydro. But even though they couldn't sell off B.C. Ferries they "commercialized" it, turning it into a semi-private corporation with a mandate to make a profit. Even the National Post, in 2014, was left rolling its eyes at the results:

"[B.C. Ferries'] government subsidy has ballooned by more than $20 million a year, fares have risen by as much as 100 per cent, and as per one recent study, the combined effect has sapped an incredible $2.3 billion out of the coastal economy."

But the prize for recklessness would be awarded for what the Liberals have done to B.C. Hydro -- including, most recently, the decision to proceed at record pace with the Site C dam project -- at $9 billion (which will likely become $13 billion) the most expensive public infrastructure project in B.C. history. Flying in the face of withering criticism from a large array of strange bedfellows and experts, Clark is furiously building "facts on the ground" so it can't be stopped.

Among the angry and dumfounded opponents are large industrial users of electricity who in 2014 declared B.C. Hydro "out of control." They will have seen a doubling of electricity costs even before the dam is half built. Some pulp mills have already decided to use natural gas to produce their own -- cheaper -- electricity.

And just this week UNESCO added its voice with a dire warning that if the Canadian government didn't intervene, the negative downstream effects of Site C could result in the giant Wood Buffalo National Park being declared a world heritage site "in danger."

The bizarre 70-year financing of the dam means that it will not be paid for until 2094. In other words, it will be at least two generations before B.C. citizens see any return on "their" investment.

Former B.C. Hydro CEO Marc Eliesen has also denounced the project as irresponsible: "In my view, the directors of B.C. Hydro have abdicated their fiduciary and legislative responsibility. They have allowed primarily the premier and the minister of energy to run B.C. Hydro."

Dr. Harry Swain, who served as the chair of the Site C Joint Review Panel, broke his silence in 2016, saying the project was not needed now or in the foreseeable future: "You would only want to do that if there were an overwhelming economic case that this was the best and cheapest way, including all external effects, of providing something that the provincial economy absolutely required."

All of this criticism has been tossed aside by the Clark government because of yet another reckless commitment it has made: to the development of a huge liquefied natural gas (LNG) industry in the province supplied by the fracking fields of northeastern B.C. -- the idea being to provide clean Site C electricity to an industry with a huge carbon footprint.

One madness has led to another -- because experts in the field of LNG say it will be years, possibly decades, before anything like the Liberals' plans will play out. Perhaps three or four of the 20 proposed plants envisioned for the B.C. coast are economically viable -- and then only after the huge supply coming on line in the next few years -- increasing world supply by over 50 per cent -- is taken up and prices rise.

Despite the "facts on the ground" both Harry Swain and Former Hydro CEO Eliesen said this week it still makes sense to cancel the project. It would cost at least a couple of billion dollars but that is still cheaper than a potential white elephant with $9 billion in stranded costs -- and huge price increases to pay down the costs.

Regrettably we can't charge this wrecking crew with criminal negligence. But at least on May 9 we can throw them out of office and stop the carnage.

Murray Dobbin has been a journalist, broadcaster, author and social activist for 40 years. He writes rabble's State of the Nation column.

#BC Liberals #British Columbia #Christy Clark #Neoliberalism #Canada #cdnpoli #canadian politics #canadian #canadian news

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sandlerresearch · 3 years

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Enterprise Mobility Management Market by Component, Solution (Mobile Device Management, Mobile Application Management), Deployment Mode, Organization Size, Vertical (BFSI, Manufacturing), and Region - Global Forecast to 2026 published on

https://www.sandlerresearch.org/enterprise-mobility-management-market-by-component-solution-mobile-device-management-mobile-application-management-deployment-mode-organization-size-vertical-bfsi-manufacturing-and-region.html

“High adoption of EMM across BFSI vertical to help detect, report, monitor, and counter cyber threats is expected to drive market growth.”

The global EMM market size is projected to grow from USD 16.6 billion in 2020 to USD 63.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 25.1% during the forecast period. The increasing mobile workforce and adoption of BYOD programs within enterprises to improve their workforce productivity, thus allowing employees to work from anywhere, at any time, and using any device to access corporate data on the go has boost the demand for EMM solutions. In addition to this, proliferation of new mobile devices in the market drives the implementation of mobile device management solutions in regions.

In response to the widespread transmission of the COVID-19, employers are compelled to provide their employees with remote access options, enabling them to work outside of the corporate infrastructure. Providing a work-from-home option for employees is a prudent measure to prevent the spread of viruses throughout the workplace. In this pandemic crisis, many organizations have also implemented a BYOD program that allows employees to use their personal devices for work to ensure business continuity. With a remote workforce, organizations are ensuring that employees can access corporate resources while working from home and have the right tools to stay productive. These factors lead to large enterprises deploying EMM solutions. These solutions also provide remote security and management capabilities to enable BYOD, as well as manage corporate devices. Countries have come up with unique mobile solutions with secured systems to reduce the spread of COVID-19 virus. For instance, Oman has launched Tarassud Plus, a powerful secured system that combines a mobile application using AI with enhanced features that help find COVID-19 statistics, guidelines, and the best practices to prevent the spread of the infection.

“BFSI: The fastest-growing segment of the EMM market, by vertical”

Among the verticals, the BFSI vertical is expected to dominate the market during the forecast period

Under the vertical segment, the BFSI vertical is expected to hold a larger market size during the forecast period. The rising trend of the BYOD trend in the BFSI sector has led to the adoption of EMM solutions. Several companies in the BFSI sector are increasingly focusing on enhancing workplace mobility, thereby improving employee productivity and satisfaction. For instance, ABANCA, one of the largest banks based in Galicia (Spain), required a flexible, extensible platform that enables its IT department to manage COPE devices.

“Large Enterprises: The largest growing segment of the EMM market.”

Organizations with more than 1,000 employees are categorized as large enterprises. Large enterprises have various departments and a decentralized workforce. They often have sensitive data that needs to be protected from external threats. These companies have significant security budgets and deploy more sophisticated EMM solutions. The ubiquitous accessibility to corporate data and applications through mobile devices integrated over corporate networks has extensively leveraged businesses for organizations. Large enterprises are already leveraging the capabilities of EMM solutions to power their business operations and improve employees’ productivity, which helps them concentrate more on different business areas and drive higher business revenue. EMM solutions are also helping large enterprises in managing, controlling, and securing many mobile devices at one go. The use of smartphones and tablets to access business applications has become a common practice in large enterprises.

“APAC: The fastest growing region in the EMM market.”

The APAC EMM market is estimated to have a strong growth in the future. The constant economic growth, increasing the young workforce, and the usage of tablets and smartphones for business purposes will lead toward the adaptation of enterprise mobility solutions to meet the growing demands of securing and protecting critical data. The dependence on the BYOD trend is expected to be an emerging one in India, as the country is home to several mid-sized and large enterprises that have enabled employees to carry their own devices in office campuses. The rise in digitalization has also led to concerns related to hacking and data security threats. Countries such as Japan have increased efforts for deploying EMM solutions on each vertical, thus ensuring the regularity and security of data. Various vendors in mobility management have been taking efforts in entering partnerships with the government to offer products to small and large enterprises.

Breakdown of primaries

The studies contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%

By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%

By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

The EMM market is dominated by a few globally established players such as IBM (US), Microsoft(US), Cisco (US), BlackBerry (Canada), VMware(US), SAP (Germany), Citrix (US), Matrix42(Germany), MobileIron (US), Nationsky (China), Snow Software(Sweden), Sophos (UK), SOTI (Canada), Codeproof (US), Netplus Mobility (US), Hexnode (US), ManageEngine(US), Miradore (Finland), Quest Software (US), Ivanti(US), Scalefusion (India), 42Gears Mobility Systems(India), Social Mobile (US), AppTech (Switzerland), and Jamf (US).

Research Coverage

The report segments the EMM market and forecasts its size, by volume and value, based on region (North America, Europe, APAC, MEA and Latin America), component (solutions and services), solution (MDM, MAM, MCM, identity and access management, and mobile expense managment), by organization size (large enterprises, Small and Medium-Sized enterprises), by deployment mode (cloud and on-premises), and vertical ([BFSI, retail and e-commerce, healthcare and life sciences, IT and telecom, manufacturing, government, transportation and logistics, travel and hospitality, and others (education, energy and utilities, and media and entertainment]).

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the EMM market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall EMM market and its sub segments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

#Information Technology #Software and Services

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craigbrownphd-blog-blog · 6 years

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Johnson & Johnson’s Future Includes New Technology, Better Health for Everyone

By Scott Campbell As one of the largest companies in North America, Johnson & Johnson has a keen grasp of the corporate social responsibilities often expected from companies its size. Whether it’s child health care sourcing more from women-owned businesses, the New Jersey-based pharmaceutical and consumer goods giant is always looking for ways to leave a more positive impact on communities around the world, according to Len DeCandia, chief procurement officer. As part of its “Health for Humanity 2020” project, Johnson & Johnson has earmarked a number of improvements to reach, including investments to help develop healthier people, places and business practices. That includes a target goal of ensuring that 80% of its spend occurs with suppliers enrolled in its Sustainable Procurement Program and to double the number of countries with established supplier diversity and inclusion programs. “One of the hopes we have as a very large organization is how do we use what we bring to world to be able to benefit minority-, women- and veteran-owned suppliers around the world,” DeCandia told Alex Atzberger, former president of SAP Ariba (now president of SAP Hybris) in this video. A recent implementation of SAP Ariba is helping the company reach those targets, DeCandia said. Selecting a new platform to improve its supplier procurement strategy was an important decision because the technology needed to fit Johnson & Johnson’s culture as well—which meant getting support from the company’s procurement, human resources, finance, IT and other departments. No easy task to get that many companies to agree on anything, but SAP Ariba fit the bill, he said. “This now gives us the platform to be able to provide greater access and fundamentally engage our 130,000 employees to be part of that journey,” DeCandia said. “We believe in [social responsibility] very strongly and we know [SAP] believes in it as well. About 80% of Johnson & Johnson’s spend now flows through SAP Ariba and the company has processed more than 250,000 purchase orders on the platform. The implementation allows a 130-year-old company to change the trajectory of health care, DeCandia said, touching one billion people a day. “This gives us more connected, deeper relationships with our supplier base,” DeCandia said. “[We are able] to use innovation to be insightful through digitization and making the right decisions with the right information to be more responsive to the needs of patients and customers. It’s been an enjoyable experience because the technology has worked and it has to work every day.” SAP and our Partners. Improving Lives. That is our purpose. Ashley Tully [email protected] Director, Global To-Partner Marketing Follow Ashley on Twitter – @AshleyTully2 http://bit.ly/2EIn6Zr #SAP #SAPCloud #AI

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ralphlayton · 4 years

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20 B2B Influencer Marketing Pros to Follow from Top Brands

Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers are hard pressed to squeeze more productivity out of fewer resources, credible information about marketing best practices, operations and trends for the future are in high demand. Judging by the response we've had to The State of B2B Influencer Marketing Report so far, we're definitely meeting a need. There is both optimism and an unrealized opportunity with influencer marketing for B2B companies. For evidence, check out these stats from the report:

78% of B2B marketers believe prospects rely on advice from influencers

74% believe that Influencer Marketing improves customer and prospect experiences

63% agree that marketing would have better results if it included an Influencer Marketing program

60% of marketers who use always on Influencer Marketing programs are very successful vs. 5% who do periodic campaigns

And yet:

Only 19% of B2B marketers are running ongoing influencer marketing programs

Only half include a plan for influencer activation in their influencer marketing strategy

Only 35% of marketers use software to identify potential influencers

60% say they don’t have the knowledge to execute or have the right skills in house to implement ongoing Influencer Marketing programs

Influencer Marketing is a significant opportunity for B2B Marketers to connect with trusted and credible experts that have the attention of audiences that are probably overwhelmed with information and ignoring most of the ads that do get to them. At the same time B2B brands that build relationships to co-create content with these industry voices can integrate influence with thought leadership to build the authority and influence of brand employees. It is very satisfying to have spent the past 8 years focusing on such a niche aspect of B2B marketing to see it now start to grow in acceptance, adoption and maturity amongst some of the top B2B brands in the world. Where there were previously no positions outside of PR with "influencer" in the title, now it is much more common to find marketers with titles like, Head of Global Influencer Marketing, VP Influencer Marketing and Communications, or B2B Influencer Engagement Strategist. Many B2B marketing professionals with these titles have earned hard won insights into what makes influencer marketing truly work for B2B, especially during a time when brand marketers are highly motivated to focus on strategies and tactics that will help them survive and thrive during the pandemic. To help you connect with the collective wisdom of the B2B influencer marketing crowd, here are 20 B2B Influencer Marketing Professionals to follow (in no particular order): Ursula Ringham @ursularingham Head of Global Influencer Marketing at SAP Rani Mani @ranimani0707 Head of Social Influencer Enablement at Adobe Jen Holtvluwer @JenHoltvluwer CMO at Spirion Garnor Morantes /in/garnormorantes/ Group Marketing Manager at LinkedIn Martin Hanna @martyhanna VP, Analyst and Influencer Relations at Schneider Electric Amisha Gandhi @AmishaGandhi VP Influencer Marketing and Communications at SAP Ariba Chris Purcell @chrispman01 Manager, Influencer Marketing at Hewlett Packard Enterprise Janine Wegner @JanineWegner Global Thought Leadership Program & Activation Manager at Dell Marshall Kirkpatrick @marshallk VP, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr Angela Lipscomb @AngelaLipscomb Influencer Relations Manager at SAS Srijana Angdembey @srijanaa Director Social Media Marketing at Oracle Ann Boyd @annb VP Corporate Communications at Cherwell Software Tom Treanor @RtMixMktg Global Head of Marketing at Arm Treasure Data Sarah Groves @sstoesser Director, Communications, AT&T Business Marketing at AT&T Business Alyssa Samuelson @alyssamuelson Commercial Influencer Relations at Microsoft Lucinda Henry @lucindarhenry1 B2B Influencer Engagement Strategist at Intel Barbara French @bfr3nch Sr Director, Content and Influencer Marketing at Juniper Networks Paul Dobson @svengelsk Sr. Director, Social and Influencer Marketing at Citrix Meg Crawford @Postgrad Sr. Influencer/Social Media Marketing Manager at Splunk Brandi Boatner @ThinkBluePR Social and Influencer Communications Lead Global Markets at IBM Of course there are many B2B influencer marketing practitioners from the consulting and agency world that could be on a list like this, including some of my team at TopRank Marketing. Maybe we'll publish such a list in the future, but for now this resource is focused on people working at B2B brands. If you know of other B2B brand influencer marketing practitioners, who would you add to this list? To tap into the collective wisdom of these and more B2B influencer marketing experts, be sure to check out the full report here. *SAP, LinkedIn, SAP Ariba, Dell, Cherwell and Treasure Data are TopRank Marketing clients.

The post 20 B2B Influencer Marketing Pros to Follow from Top Brands appeared first on Online Marketing Blog - TopRank®.

20 B2B Influencer Marketing Pros to Follow from Top Brands published first on yhttps://improfitninja.blogspot.com/

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