Twitter’s rebrand is proof that Silicon Valley is in a minimalism death spiral and that not a single cryptobro has ever had a creatively appealing thought in their entire life.
Consider whether you're crafting a personal brand, professional image, aesthetic, or e-commerce/product-focused account
Choose your handle name wisely. Always do your first name/last name or name of your business when applicable
Add relevant search terms to your headline/bio to make your page more easily discoverable to your intended audience. Hashtags can also be added to this section for discoverability
Select a bio image that best speaks to your personal/brand personality. Keep it polished but approachable like a well-executed mirror selfie, professional editorial photo, or your brand's logo
Craft a clear, compelling, and comprehensive bio that makes it simple to understand who you are/the purpose of your page while still showcasing your personal/brand personality. Include a CTA link (to your website, TikTok, Pinterest, press mention, etc.) or use a LinkTree link for more comprehensive accessibility
Decide on your blog purpose/themes covered, USP, key messages, content pillars, and brand voice/image guidelines (content/colors) before posting
Use the same/coordinating filters on all your photos, and try your best to have an aesthetically pleasing feed, so it looks very editorial and professional when people are debating whether to follow
Ensure your captions are engaging, and conversational. Follow a uniform brand voice/personality. However, you don't want your content to look overly edited and distant. Try to find the right balance between polished and relatable. Use the carousel feature liberally and relevant hashtags to optimize SEO value and discoverability
Utilize Instagram stories to provide an insider look at day-to-day happenings, share inspiration, engage in friendly/conversational dialogue with your audience, and promote engagement through polls, Q&As, etc.
Curate some highlights that best speak to your brand pillars/USP with uniform icon covers. Design them with a tool like Canva for a personal touch
It’s been another year where helloMuller has been steadily moving more and more into design for the entertainment industries in all its forms and quite literally embraced Designing Fiction & Branding Stories — from working with Dupuis, attending SDCC and seeing the X-Men branding translated into a larger than life event, to Mazebook receiving a ton of accolades and seeing the IHEARTCOMIX identity coming to life. Not to mention the numerous Marvel X books, and game branding projects that we’ll keep under wraps for now.
A lot of new branding projects were kicked off this year which will all be unleashed in 2024, including a few that will surprise you hopefully! But more importantly (for me at least) it was the year where I finally got round to relaunching hellomuller.com after many false starts and display, for the first time, a decade+ worth of projects in one space. A massive thank you to my creative partners, collaborators and clients for choosing helloMuller. Let’s do some great stuff together in 2024!