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#BUT THEN POST-REVEAL THERES THAT HUGE DECLINE AND LIKE
ceo-of-daichi · 1 year
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I posted 1,899 times in 2022
506 posts created (27%)
1,393 posts reblogged (73%)
Blogs I reblogged the most:
@ceo-of-daichi
@mrskodzuken
@bucky-barnes-diaries
@mintmatcha
@kagejima
I tagged 1,884 of my posts in 2022
Only 1% of my posts had no tags
#lydz speaks - 489 posts
#sawamuras big schlong hoes🤩 - 272 posts
#the loml - 191 posts
#daichi owns my whole ass heart - 188 posts
#my literal husband - 186 posts
#my baby🥺 - 181 posts
#moots i adore✨ - 173 posts
#lydz recs🍒. art - 168 posts
#god i am in love with sawamura daichi - 128 posts
#daichi - 112 posts
Longest Tag: 140 characters
#like… we are all brainwashed into thinking because we look a certain way we deserve more than other people or deserve less than other people
My Top Posts in 2022:
#5
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293 notes - Posted January 10, 2022
#4
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Long heavy make out sessions with Daichi.
Desperate touches and clashing of teeth when he turns the more delicate kisses passionate.
His tongue rubbing against yours as he fights to taste as much of your mouth as physically possible, while you are doing the same.
Even when you both break for a breath you share the same air for that small moment, not wanting to move any further away.
Getting so lost in the moment that suddenly his weight is on you, his crotch grinding down so beautifully against your own.
Small moans and whines against his lips which only egg him on until he physically can’t take it any longer. He needs more.
Heavy make out sessions that lead to soft, desperate sex with Daichi.
As if you both went any longer you would perish without it, both so eager to feel the other.
Its hot, heavy and loud, he’s so loud when he’s this desperate. When he’s deprived himself for long enough that he cums quicker than usual, the groan that leaves his lips almost causes you to fall down after him.
But he couldn’t stop himself, just like he can’t stop apologising for how quickly he came, his fingers rubbing rhythmic circles on your clit and his mouth now attached to your chest.
By the time you are both done, you collapse in each others arms.
Soft reassuring words whispered between lovers, promises of forever and gentle touches are what follows.
You always wanted nights to start and end with Daichi.
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375 notes - Posted May 21, 2022
#3
I’m feeling v v soft for Ushijima 🥺🥺 I know he’s no Daichi, but imagine him rolling over in the middle of the night, pulling you close to his chest for snuggles and giving little kissies while you sleep 🥺🥺🥺
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❥Pairing | Ushijima Wakatoshi x GN!Reader
❥WC | 200+
❥A/N | Just a lil something something for Ushi😉 Hope you like this? I thought it was a super sweet concept! I actually really enjoy writing stuff for Ushi honestly🥺 (even though I agree he’s no daichi🙃) Once again I wrote this at work so its not proof read!!
Tip-Jar☕️ | Navi | Drabble Masterlist
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409 notes - Posted July 5, 2022
#2
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I just know theres a rumour at the police station that Daichi has a big dick.
He gives off massive bde and everyone is practically begging him to fuck them at that point regardless.
But Daichi always declines, all pursuits that were sent his way often ended after one date, that he definitely went on just to be polite.
And therefore the rumour was never proven to be true or the opposite.
Its only when he strikes up interest in you that its finally revealed.
Okay so maybe you did start the rumour because you had a teeny tiny huge crush on him.
But you never expected it to come bite you in the ass…
The first time he fucks you, its gentle and sweet at first but Daichi can’t help himself when he see’s your cute little cunt trying to swallow his girth.
“I know you started them rumours babygirl… you think I don’t see you eyeing me up every time I walk past huh?” He cooed down at you, your face already fucked out, a small droplet of drool peaking out the corner of your parted mouth.
“Am I living up to all you thought me to be?” He smirked, purely teasing. Truth is, he loved how much you stared, how you didn’t try to hide it.
He had sported a crush for quite a while as well, although he had managed to keep it under wraps.
So once he had teased you a bit, he went back to his gentle, all loving self. Bringing you to orgasm multiple times, making you were truly spent before he couldn’t edge himself any longer.
And you finally confirmed the rumours to your coworkers, because despite refusing to say anything. The way you limped in may or may not have given it away..
It was the first time he fucked you that you realised that Daichi doesn’t just fuck… its probably why he never accepted other peoples offers.
He gave his whole heart and soul, he didn’t just fuck… he made love.
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419 notes - Posted June 23, 2022
My #1 post of 2022
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Just letting you all know that sleepy Daichi is a menace.
When he’s still in the haze of morning, his eyes barely open, his body still in the lul of sleep. His arms around his favourite teddy bear, you. Its a perfect place, he longs to be in this moment forever-
Yet you decide to move.
His hold on you gets tighter as you attempt to wriggle away from him to get ready for work.
“Just 5 more minutes~” Daichi whispers softly, the gruff of his voice easy to hear over the silence of the morning.
And how can you say no to him? So you agree, five more minutes in the morning bliss.
“Maybe you should just call in sick…” He whispers again as you settle back in beside him, placing a delicate kiss just below your ear.
This causes you to laugh softly, for him you would do just about anything.
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1,336 notes - Posted October 20, 2022
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airoasis · 5 years
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5 Best Short-Term Investments 2019 [Up $20K in 2 Months]
New Post has been published on https://hititem.kr/5-best-short-term-investments-2019-up-20k-in-2-months/
5 Best Short-Term Investments 2019 [Up $20K in 2 Months]
Im revealing my favorite short-term investing strategies, ideas you can use to make a living or just make extra cash. In fact, I used one of these strategies to make over twenty grand in two months. Were talking the best investments for fast money today on Lets Talk Money. Beat debt. Make money. Make your money work for you. Creating the financial future you deserve.Let’s Talk Money. Joseph Hogue with the Lets Talk Money channel here on YouTube. I want to send a special shout out to everyone in the community, thank you for taking a little of your time to be here today. If youre not part of the community yet, just click that little red subscribe button. Its free and youll never miss an episode. We usually talk about long-term investments on the channel, those investments you can buy and hold forever with the confidence theyre going to help you create that financial future. But theres also something to be said for those short-term investments with the potential to make you a lot of money in a matter of months or even weeks. I made over twenty grand on futures contracts for oil prices in two months to May 2016 and regularly use these kinds of investments for big gains. So I want to walk you through the five best short-term investments I use, how to get started and how much you can expect to make. Understand though that there are some big differences between short-term investments and the long-term investing we usually talk about.Short-term investments are more of a bet on investor sentiment or a certain catalyst for an investment rather than investing in the fundamentals. This makes short-term investments much more risky because its an either-or kind of idea. Your bet on the price either works out or it doesnt in that time period. With long-term investing, you can be right even if it takes a while to work out. Many of these short-term investments are also riskier because of leverage or being able to bet thousands while only putting down hundreds. You can get 20-times your money or more on futures contracts. That means even a five percent return doubles your money but it also means a five percent decline can wipe you out. Short-term investing is also going to mean a lot more work. Dont expect to just flip over to CNBC and get everything you need in five minutes.To make this work, you have to be ready to put in the time to really analyze an investment, understand why the price is where its at and why it should be somewhere else in the next month. With all this, these kind of investments arent going to be for everyone. Theres nothing wrong with putting your money in a solid portfolio and just enjoying those long-term returns. No stress, very little effort and you can still reach your goals. But if youre ready for it, these short-term investing strategies can make you a ridiculous amount of money. Besides that twenty grand I made on oil futures, Ive made over $37,000 over the last three years on foreign exchange futures and regularly make double-digit returns on options strategies. This is going to be an epic video on five short-term strategies including penny stocks, leveraged ETFs, Futures, Forex Trading and Options so you might want to bookmark it as a reference.Ill show you how to get started, some of the risks in each and some of the strategies I use. Our first short-term strategy here is probably the most popular and thats penny stocks. Penny stocks dont have a formal definition but generally its any stock that trades for under $5 a share and has a total value of less than $50 million for all its shares . Basically, were talking about nano-cap stocks which are as small as it gets with publicly-traded shares. Now penny stocks can also be good long-term investments but because theyre so small, they tend to be extremely volatile. Just one headline good or bad can send these stocks surging or crashing and it can take years for that longer-term trend to make it a good investment. Because of that, most investors trading in penny stocks do it for a fast return catching one of those good headlines. Penny stocks are easy to trade because theyre traded on exchanges and available on most online investing platforms.There are a few risks in penny stocks that you need to understand. First is that theres usually very little public information or history to go off of. Most big bank analysts arent going to be looking at these because theres just not much demand for the shares so even if the analyst can convince investors to buy, the commissions arent going to be very big. Another risk is that because there arent many investors interested in these shares, there arent usually many shares traded on a daily basis. Thats a problem for two reasons. First because if you want to sell quickly, you might have to take a few cents hit but also because these stocks are susceptible to pump-and-dump scams where someone will drive the share price up with marketing, sell their shares at a profit then of course the shares crash when theres no one marketing them. There are a few places penny stocks trade including the Nasdaq, OTC bulletin board and the pink sheets.Now the Nasdaq and OTC have a little stricter listing requirements like financial reporting and regulation by the Securities and Exchange Commission. The pink sheets are a fraudsters dream. Theres almost no regulation and very little in terms of oversight so Id seriously steer clear of these stocks. Stick with those listed on Nasdaq or the OTC. You also want to just ignore any penny stock you hear about in an email or a newsletter. There are some great short-term investments out there but remember these are prime targets for scammers. An example of a good penny stock here is Medical Transcription Billing, ticker MTBC on the Nasdaq. Now this medical tech company is almost at $5 a share now but was just $0.75 in December 2016 when I bought shares. I worked as a labor economist for five years and can tell you that medical transcription and that larger healthcare tech space is hot so I started looking at this one earlier in the year.Turns out they had some patented voice-interactive software that was hugely innovative and I thought the stock was a no-brainer takeover target. The shares jumped pretty quickly as the rest of the market watched it but it took a little longer to really take off. I ended up cashing out at just over $2.80 a share about 11 months into the trade for a 273% return. Now something that is going to apply to most of these short-term investments is the difference between technical analysis and fundamental analysis. So theres a whole group of investors that only trade on the movement in the price of an investment. They measure how far the price has gone over a period or how fast and compare that to history for that investment. This is called technical analysis. Im not going to say much about this type of investing because, one, Ive never used it much.Ive followed some basic charting but stick mostly to fundamental analysis which is looking at those external and internal factors that drive an investment. Another reason we wont talk about technical analysis here is, its debatable whether it really works unless youre ready to make it a 9-to-5 job at your computer every day following these patterns. Now I know Im going to get flamed in the comments by a thousand wannabe day traders with a fool-proof system but whatever. Im working off nearly two decades of experience in equity analysis and investment management and Ive never seen a technical strategy outside of algorithmic trading that made any money. Instead, when youre looking at penny stocks, there are some fundamental factors you can watch to make smart bets in the share price. For penny stocks, you really have to get familiar with the statement of cash flows. Thats going to show you the cash generating power of the business and its a purer way of looking at the companys financial position.Management can manipulate profits and earnings per share pretty easily but its much harder to fudge the numbers in actual cash flow. Now most penny stocks arent going to have much cash flow but there are a few things to look for to make sure the company has the cash necessary to survive until your catalyst for growth comes out. Well use Insignia Systems as an example here.Shares trade for about $1.80 each for this developer and marketer of in-store advertising and its a stock Ive been watching. First you want to look here at the cash flows from operations, this is something I look to for any company but especially very small companies. Ideally you want to see growth but that the company is generating positive cash flow is a must. Here we see that Insignia Systems has booked positive cash flow for the last three quarters which is a good sign considering the companys history. Then youre going to look to the other sections to see where the company is spending its cash and then the change in cash at the bottom. Its OK to have a negative change in cash if the company is spending heavily on investments but it needs to have the reserve cash to fund it. Insignia doesnt have much to show in these other two sections but we see its built up $8 million in balance sheet cash which is nearly half its market cap.Looking deeper into the financials, Insignia has no debt so that $8 million in cash and positive cash flow makes it an attractive target for an acquisition or just gives it a lot of flexibility to grow. Our second short-term investing strategy is in leveraged ETFs. Now most investors are familiar with regular exchange traded funds. These are funds managed to hold an index or investing theme by actually holding the investments in a certain proportion. So you might have the Technology Sector SPDR, the XLK which holds shares of 67 tech companies. For the ability to buy and hold all 67 companies with one trade, you pay just 0.13% a year as a management expense fee. Now leveraged ETFs are special funds created to multiply the returns on a sector or theme. Instead of holding the shares, they create the 3-times or double-returns with a combination of swaps and derivatives.Lets look at a table of the most actively traded leveraged ETFs as an example. You have the name and fund symbol. Leverage means how many times the fund should move versus the sector so if tech stocks increased by two percent you would expect this first fund to jump by six percent. The focus column is the theme or sector in which the fund invests and the position is whether the fund benefits when the sector rises or falls. So if you are in a short fund, a negative position, the price of the shares would go up if the sector fell.There are leveraged funds for all kinds of themes including sectors like technology, energy and healthcare to emerging market country stocks like China and Brazil. These leveraged ETFs are traded just like stocks so you can buy and sell on any online investing platform. Now there are some important things to know about these, some that mean these should only be used for short-term trading. First is that the expense ratio on these funds tends to be about twice what you pay on other ETFs so its definitely not something you want to hold long-term. If you want to leverage a long-term bet on a sector, its a better idea to go with options which well talk about later. Leveraged ETFs are rebalanced daily, which means the portfolio manager has to buy and sell the financial products to maintain that three-to-one ratio. This creates a drag on the fund so the actual return isnt usually exactly that three-times the return on the sector.What leveraged ETFs are good for is that very short-term bet or protection on a trading idea. For example, if you were heavily invested in tech stocks but afraid that the sector would drop hard in the coming month, you could invest in this ultra short SQQQ to actually make money and not have to sell out of your shares. Our next short-term investment is futures contracts on things like metals, currencies and agricultural goods. Futures are financial contracts to buy or sell something at a set date and price, usually in the next month or few months. Most futures contracts are bought or sold as a way to reduce risk. For example, a farmer might sell October contracts for wheat. The contract sets a price theyll get months in advance so they dont have to worry about prices in the meantime . On the other side of that, a food processor like General Mills might buy those contracts so it locks in its price for that wheat it needs to make your breakfast of champions. Futures can also be used for investment. You can buy those contracts for wheat if you expect the price to go up then sell them before the delivery date .But heres the beauty of futures contracts, you can buy contracts worth hundreds of thousands of dollars for just a few grand. For example, each single contract for West Texas Intermediate or U.S. crude oil, is for one thousand barrels. Now at the current price around $70 a barrel, that would mean seventy grand per contract to buy or sell depending on what the futures price was. But youre only required to deposit about $3,500 for each contract. So you can bet on the price of 3,000 barrels of oil for about ten thousand dollars.Thats about 20-to-1 times your money. So lets do the math here and this is an actual trade I made in 2016 after the price of crude had bottomed in February at around $26 a barrel. By March it was clear that prices had gone too far and were on the rebound so I bought two contracts for $38 a barrel for May delivery. The current or spot price at this point was just under $36 so the market was expecting price to go a little higher but not much. I put down $7,000 for the three contracts worth $114,000 but this was actually more than I needed to deposit. I could have put down as little as $5,700 for the investment. Crude prices kept climbing and by May had reached $45 a barrel when I sold my contracts.Remember that each contract is worth 1,000 barrels so the three contracts were now worth $135,000 or a gain of $21,000 from the original price and I had made three-times my investment in two months. Thats potentially a 4,000% annualized return or 40-times your money but like all the jackpot investments well talk about theres a huge risk here. If the price had gone the other way, I could have lost my entire investment in a heartbeat. In fact, I remember one trade in 2012. I was trading gasoline futures and there was an explosion at a Canadian refinery overnight . The price of gasoline spiked like four percent overnight. Since I had shorted the contract, betting the price would go down, then I lost over ten grand on the investment.There are five types of assets that trade with futures contracts. You can buy or sell energies like oil, gasoline, heating oil, natural gas and ethanol. There are contracts for currencies with the dollar, euro, British pound, Yen and Mexican peso all heavily traded. You can buy or sell contracts on the direction of the stock market. There are contracts on the metals including gold, silver, aluminum and copper. And finally almost any agriculture commodity will have a contract so corn, wheat, soybeans, rice, coffee, cattle, hogs, you name it . Most online investing platforms will allow you to open a futures account with a broker.There is a lot more than goes into futures trading, determining where you think the price will go and setting up your investments. Ill do a video exclusively on futures because it can be a really amazing investment. A few tips here though. First, always understand the downside and catalysts for the trade to go the wrong way. You also need to set stop orders so if the price goes against you, you dont lose too much money. Its also a good idea to trade in a few different types of assets so that if one trade is losing money then maybe the others will support your profits. One thing thats going to be important for futures and for forex trading which well talk about next is to focus on a specific asset in the market. You cant expect to be successful if youre trying to trade every contract available, if youve got bets on metals and currencies and ag products.To really make money in these investments and see the turning points in the price, you have to become an expert in the asset. That means understanding the current political environment in key supplier countries for the metals, understanding how potential interest rate changes are going to affect the asset. For each asset, there are a list of factors to watch for and understand so you can make a smart bet on the price. This next investment, currency trading, is part of that futures idea but I really like this one so wanted to give it its own section. Most investors dont know it but the foreign exchange or forex market is actually the largest in the world with over $5 trillion traded every day versus less than a fifth that for stocks.Forex offers some of the highest leverage with 50-to-1 bets and even higher for day trading. Currencies are always traded in pairs, usually the value of a currency versus the dollar. There are dozens of currency pairs available but like all the short-term strategies, it helps to focus on a few to limit the amount of research you need to keep up with. Through buying or selling these pairs, youre betting that the value of one currency is going to be higher or lower versus another. What I like about forex is that the biggest factors that affect currencies are big economic forces like growth, interest rates and capital flows.Since these are all regularly reported, you can trade forex exclusively around the releases of these reports. Thats something you cant necessarily do with a lot of the other futures. When I was trading energy futures, I was constantly trying to keep up with all kinds of supply and demand headlines. Futures trade 23 hours a day so you can be waking up at 2am worried about your trades and its constant stress. So being able to just put on a futures position ahead of an economic release and then take your profits afterward is a good way to limit that round-the-clock stress and the amount of research you need to do. Our next short-term investment is through options trading. Options are contracts to buy or sell stocks but with a very important difference from Futures. Buying an option gives you the right to buy or sell a stock but not the obligation.So there are two types of options. A call option gives you the right to buy shares while a put option gives you the right to sell shares. When you buy or sell an option, youll see an expiration date which will always be the third Friday of the month, youll see a strike price which is the price of the shares for that option and youll see the price of the option. Lets look at an example to make it easier. We see here that shares of Apple are currently trading just under $204 per share, this is mid-November. Now Im looking at the January 2019 options so this investment will expire on January 18th in a couple of months. I can buy call options at $200 per share which means I can get the right to buy Apple for $200 a share in January, thats the strike price. Now for the right to do this, I have to pay about $12 a share, thats called the premium for the option.So if I pay $12 for the right to buy Apple at $200 in January and the price of the shares goes to $240 by that time what does that mean for me? That option would now worth at least $40 right, because if it was less than $40 someone could just buy the option and then sell the shares immediately for a riskless profit. So instead of buying the shares, I could just sell the call option for $40 and a return of 233% on my money. Each option contract is for 100 shares so one contract would have cost me $1,200 and I could sell it for $4,000 or a profit of $2,800 for each contract that I bought.Remember, options come in two types, call and put. So if I thought Apple shares might fall then I could buy a put option which would give me the right to sell shares at a certain price. Going back to the example, I could get the right to sell shares at $200 for $7.59 per share. If the price goes down to under $192.41 by January, thats $200 minus that price I paid for the right to sell the shares, then Ill make money. Options can also be used for protection and this is primarily how I use them. So if I own shares of a company and Im worried about the price going down over the next few months, I can buy a put option for the right to sell my shares at a certain price.Ive effectively locked in that price as the lowest Ill get on the stock even if the market price falls further. The important thing to remember here is that buying an option gives you the right but not the obligation to buy or sell a stock. So if I buy those call options on Apple and the share price isnt above $200 in January, I sure as hell am not going to buy them for $200 each. I would just let that option contract expire but I would lose the $12 per share I invested. Similarly, if I bought put options against a stock I own and the price of the shares didnt fall then Id just hold on to the stock. The price I paid for the put options would be gone but they did their job, protecting me from any short-term weakness.Now the payoff for the Apple options wasnt huge because that strike price was very close to the actual price, so we werent betting on a big move in the shares. Lets look at another example to see how options can make you rich. Here we have January options for shares of McDonalds. Ive picked McDonalds because its a stock that doesnt normally see big changes in the share price. Thats important for options trading because it will be built into the price you pay for each contract. If the shares jump around a lot, it will cost more for the right to buy or sell the shares because theres a higher chance the shares will be much higher or lower by expiration. Say were expecting shares of McDonalds to absolutely tank by January from trading at about $182 per share right now.Maybe we have a lawyer connection that says Ronald McDonald is being sued for alimony or John Amos has just opened up a McDowells down the street from every restaurant. Either way, the happy meal aint so happy. So we can buy a put option to sell the shares for $145 each and pay just $0.36 or $36 for each contract since an option contract is for 100 shares. Now if shares of McDonalds plunge 35% by January to $118 then our put option is worth at least $27 each because we have the right to sell shares for $145. That $36 we put down for each option contract is now worth $2,700 or a 7,400% return. To trade options, you only have to be approved on your online investing account. That usually requires a minimum of a few thousand in the account but thats about it. Like I said, I generally just use options to protect my investments or to make a little more money from them but you can make a lot of money very fast.There are some different options strategies you can use but the idea is you need a strong reason to believe the price is going to rise or fall quickly. You have millions of other investors looking at each stock and all their expectations for the stock price are built into the options prices so that average market expectation has to be wrong for some reason. Now in my example above, finding out from your lawyer friend about Ronalds legal troubles would be insider trading and youd go to jail but there are a lot of other ways to find why you think a stock should be much higher or lower. Again, I would suggest having options bets in several stocks to diversify your risks. Stop loss orders can also work here to limit your losses and dont feel like you have to make an option bet on every stock you think should be higher or lower. Be selective where you place your money. Each of these short-term investments could be an entire series of videos. Ill be putting together videos for options trading and futures soon so watch for those.Id love to hear from you in the community, what are your favorite quick investments and how do you trade them so scroll down and tell us in the comments below. Were here Mondays, Wednesdays and Fridays with the best videos on beating debt, making more money and making your money work for you. If youve got a question about money, just scroll down and ask it in the comments and well answer it in a video. .
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viralhottopics · 7 years
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This company turns retail workers and hobbyists into influencers
A Best Buy employee is an influencer in this company's eyes.
Image: Getty Images/justin sullivan
Let’s say you work at Best Buy. You recommend laptops, show off TVs and try to explain what’s so great about the newest iPhone.
You probably never thought of yourself as an influencera buzzword that now encompasses anyone from Kardashians to mommy bloggers to Instagram stars.
But one company is betting that your blue polo shirt offers advertisers the same sort of value as Kim K’s legions of Instagram followers. Salt Lake City-based Expercity has centered its business model around the idea that everyday people like store managers, ski instructors or cycling enthusiasts are all influencers in their own right.
SEE ALSO: Kardashians accused of not disclosing ads on social media
“Its very different from the kind of influencer marketing that is represented by the buzzword today, said the companys chief marketing officer, Kevin Knight. These are the people who work at like REI and camera shops and skate shops and people come in every day like, Hey Im looking for a new jacket. What should I get?
The company recently launched an exclusive social network restricted to users it deems experts in given area of retailusually accomplished sales associates, industry professionals or social media-savvy hobbyists.
These users get steep discounts, early access to products and free sales training materials in exchange for their willingness to submit themselves to sales pitches from hundreds of brands. In turn, brands are looking to make enough of an impression that a member might think of their products the next time a customer asks them for a recommendation. Or perhaps post a photo featuring them to social media.
“Its very different from the kind of influencer marketing that is represented by the buzzword today.
It may not sound like the most immediately intuitive business plan, but the company claims to have more than 1 million active users and nearly 750 brands, including North Face, Adidas and Nickelodeon.
These companies each have a bargain-price virtual store within the platform that can only be unlocked by slogging through a pile of their sales materials.
Knife brand Wusthof, for instance, uses the platform to find salespeople in retail stores that sell its cutlery. The company has users watch a presentation on the company’s history and product lines along with a few videos about creative food preparation tips involving its knives. In exchange, they get a 50-percent discount on its products.
“It’s giving them these little nuggets of stories they can tell,” said Wusthorf sales coordinator Lauren Soules.
Like many consumer brands, the company also dispatches reps to pitch sales staffers in person, but Soules said Experticity is a much more efficient way of reaching them in bigger numbers.
Wusthorf, which has been a client for a year and a half, has pulled its own data on whether or not this tactic actually works. The company examined sales numbers from a retailer Soules declined to name and found that stores employing Experticity users saw more than three times the sales growth of other locations during the brand’s first eight months on the platform seven percent and two percent respectively.
“That was huge for us,” Soules said. “It was a national retailer with a lot of floors. It was definitely significant.”
Knight came to Experticity from a career working at big social media companies like Pinterest and Facebook. He often dealt with influence marketers in their more conventional form and eventually came to realize that the model was broken. Advertisers placed far too much emphasis on finding spokespeople with massive numbers of followers, he said, often at the expense of credibility and resonance.
People dont trust you because they feel like youre trying to sneak an ad into your feed without being transparent about it, Knight said. Or when you are being transparent Well, its just an ad. They paid you to do it.
Knight of course has a vested interest in undercutting the appeal of “capital-I” influencers, but his diagnosis of the trends problems echoes a strain of criticism emerging among some industry professionals who think this style of reaching people just doesnt work.
One particularly scathing assessment comes from an anonymous social media exec, who predicted the death of the influencer model in an interview with Digiday.
Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesnt mean shit, the exec told the site. Just because photos look good and have 200,000 followers means nothing. You cant rely on content creators all day long.
In more than 200 comments below the piece, the trade sites industry-heavy readership debated fervently over whether this view had merit.
Theres also a problem of transparency. In recent months, the Federal Trade Commission has been tightening its rules regarding how influencers must disclose their paid promotions.
Yet reports have shown many still dont bother to even append a simple #Ad to their branded posts (the FTC recently ruled that hashtag wasnt sufficient disclosure on its own).
Knight sees Experticitys unpaid community as a way for brands to circumvent these regulatory headaches. Because the company bars its member brands from directly paying any of its users, disclosure is a non-issue.
Furthermore, he thinks tagging ads is enough of a turn-off for advertising-adverse social media users that it defeats the ads entire purpose.
As proof, he references a study from Duke behavioral economics professor Dan Ariely, in which two groups of people are told objectively true statements, like, the Sun is yellow. For one group, however, the statements were attributed to an advertiser say, Procter & Gamble says the sun is yellow.
No one in the first group ever questioned what they were told, but the introduction of a corporation into the mix led some in the second group to start doubting their own perception of colorI mean is it really yellow or is it more of an orange?
The distrustful instinctcoupled with foundation-shaking changes to the media and advertising landscapeis what spawned the influencer marketing trend in the first place, and the space is now populated with dozens of companies zeroed in on every conceivable aspect of the process.
Yet few, if any, are operating in the same strata of ordinary people as Experticity, or offering a service that outfits influencers offline as well as on.
The company that would become Experticity was actually founded more than a decade ago as a simple sales training platform. But it morphed into its current model through a series of mergers and acquisitions, and took the name Experticity in 2012.
Experticity has raised $30 million in venture capital to date, but it won’t reveal its total valuation.
The company’s client list and reach were significantly boosted in a merger last spring with ReadyPulse, a recruitment and management platform for influencers. Knight joined the company from Pinterest last fall as it looked to beef up its own marketing.
In a bid to prove its model actually works, the company recently tapped Wharton business school professor Jonah Berger and research firm Keller Fay to track down customers in the real world who had talked to the companys users. The study found 82% of customers were highly likely to follow their advice, and users had around 22 times as many conversations about products and brands than the average consumer.
The company is hoping that studies like these will eventually reshape how brands think about influencers at a fundamental level. Knight imagines a future in which a significant chunk of the major brand advertising is spread through the voice of their consumers.
Influencer marketing is, by its very nature, transactional, Knight said. I think were going to see more brands buying into what were trying to champion, which is to find the people who already love your category and your brand.
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