#Athleisure Market
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Athleisure Market Is Expected To Witness Higher Demands Till 2030
The global athleisure market size is expected to reach USD 662.56 billion by 2030, expanding at a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth. True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year.
Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.
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Athleisure Market Report Highlights
The mass athleisure segment dominated the overall market in 2023 and is projected to grow substantially over the forecast period
The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increased number of yoga enthusiasts across the world
North America had the largest revenue share in 2023 while Asia Pacific is anticipated to register the fastest CAGR from 2024 to 2030
The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently
Athleisure Market Segmentation
Grand View Research has segmented the global athleisure market on the basis of type, product, end-user, distribution channel, and region:
Athleisure Type Outlook (Revenue, USD Billion, 2018 - 2030)
Mass
Premium
Athleisure Product Outlook (Revenue, USD Billion, 2018 - 2030)
Yoga Apparels
Tops
Pants
Shorts
Unitards
Capris
Others
Shirts
Leggings
Shorts
Others
Athleisure End-user Outlook (Revenue, USD Billion, 2018 - 2030)
Men
Women
Children
Athleisure Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
Online
Offline
Athleisure Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia & New Zealand
Singapore
Central & South America
Brazil
Middle East & Africa
South Africa
UAE
List of Key Players of Athleisure Market
Hanes Brands, Inc.
Adidas AG
Vuori
PANGAIA
Under Armour, Inc.
Outerknown
EILEEN FISHER
Patagonia, Inc.
Wear Pact, LLC
Lululemon Athletica
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Athleisure Market Growth by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027
The global athleisure market will witness an incremental growth of USD 176.16 billion between 2022 and 2027, accelerating at a CAGR of 7.15% during the forecast period. The vendors include adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., EYSOM LLC, Gap Inc., H and M Hennes and Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, Rhone Apparel Inc, Sweaty Betty Ltd., Columbia Sportswear Co, PUMA SE, Under Armour Inc., and VF Corp among others. More insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a PDF Report Sample
Athleisure Market 2023-2027: Vendor Analysis
The report offers a detailed analysis of the competitive landscape, product launches, and growth strategies adopted by key vendors including:
adidas AG - The company offers athleisure products such as sneakers and training pants.
ALALA - The company offers athleisure products such as Barre Seamless Tank and Mirage Tight.
ALO LLC - The company offers athleisure products such as leggings, shorts, and pants.
American Eagle Outfitters Inc - The company offers athleisure products such as leggings and joggers.
Athleisure Market 2023-2027: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The athleisure market report covers the following areas:
Athleisure Market Size
Athleisure Market Trends
Athleisure Market Industry Analysis
What`s New for 2023?
Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
Global competitiveness and key competitor positions
Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial
Athleisure Market 2023-2027: Segmentation
The athleisure market is segmented as below:
Mass athleisure
Premium athleisure
The market growth in the mass athleisure segment will be significant during the forecast period. One of the key factors driving the growth of the segment includes the rising demand for athleisure clothing among millennials across the world. In addition, factors such as promotional activities by vendors to enhance their product and brand visibility among customers are fueling the growth of the segment.
Online
Offline
The offline segment dominated the market growth in 2022. The rising popularity of hypermarkets and supermarkets as shopping destinations and the availability of a wide range of products at department stores are driving the growth of the segment.
The U.S.
Canada
The U.K.
Germany
France
Rest of Europe
China
India
Brazil
Argentina
Saudi Arabia
South Africa
Rest of the Middle East & Africa
North America will account for 31% of the market growth during the forecast period. Factors such as increasing initiatives by corporate houses in opening gymnasiums and fitness centers within office premises and the rising awareness about health and well-being are driving the growth of the regional market.
For insights on global, regional, and country-level parameters with growth opportunities, historic (2017 to 2021) and forecast market size (2023 to 2027), USD Billion – Download a Sample Report
Athleisure Market 2023-2027: Key Highlights
CAGR of the market during the forecast period 2023-2027
Detailed information on factors that will assist athleisure market growth during the next five years
Estimation of the athleisure market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the athleisure market
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of athleisure market vendors
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Related Reports:
The online footwear market is estimated to grow at a CAGR of 8.89% between 2022 and 2027. The size of the market is forecast to increase by USD 34.03 billion. The rising popularity of digital payment systems is notably driving the e-commerce footwear market growth, although factors such as the presence of counterfeit products may impede the market growth.
The yoga clothing market is estimated to grow at a CAGR of 7.15% between 2022 and 2027. The size of the market is forecast to increase by USD 17,150.75 million. The growing number of yoga practitioners is notably driving the market growth, although factors such as the availability of counterfeit products may impede the market growth.
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Athleisure Market Scope
Report Coverage
Details
Base year
2022
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 7.15%
Market growth 2023-2027
USD 176.16 billion
Market structure
Fragmented
YoY growth 2022-2023(%)
6.15
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
North America at 31%
Key countries
US, Japan, China, UK, Germany, Canada, Mexico, Italy, Spain, Japan, Australia, India, and South Korea.
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., EYSOM LLC, Gap Inc., H and M Hennes and Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, Rhone Apparel Inc, Sweaty Betty Ltd., Columbia Sportswear Co, PUMA SE, Under Armour Inc., and VF Corp.
Market dynamics
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Table of contents:
1 Executive Summary
Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
Exhibit 12: Offerings of vendors included in the market definition
Exhibit 13: Market segments
3.3 Market size 2022
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
Exhibit 18: Historic Market Size – Data Table on Global athleisure market 2017 - 2021 ($ billion)
Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
Exhibit 30: Chart on Product - Market share 2022-2027 (%)
Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product
Exhibit 34: Chart on Mass athleisure - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Mass athleisure - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Mass athleisure - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Mass athleisure - Year-over-year growth 2022-2027 (%)
Exhibit 38: Chart on Premium athleisure - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Premium athleisure - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Premium athleisure - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Premium athleisure - Year-over-year growth 2022-2027 (%)
Exhibit 42: Market opportunity by Product ($ billion)
7 Market Segmentation by Distribution Channel
Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
Exhibit 45: Chart on Comparison by Distribution Channel
Exhibit 46: Data Table on Comparison by Distribution Channel
Exhibit 47: Chart on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 49: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Online - Year-over-year growth 2022-2027 (%)
Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 55: Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
Exhibit 57: Chart on Market share by geography 2022-2027 (%)
Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
Exhibit 59: Chart on Geographic comparison
Exhibit 60: Data Table on Geographic comparison
Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibit 85: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibit 101: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
Exhibit 102: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
Exhibit 104: Overview on factors of disruption
Exhibit 105: Impact of key risks on business
12 Vendor Analysis
Exhibit 106: Vendors covered
Exhibit 107: Matrix on vendor position and classification
Exhibit 108: adidas AG - Overview
Exhibit 109: adidas AG - Business segments
Exhibit 110: adidas AG - Key news
Exhibit 111: adidas AG - Key offerings
Exhibit 112: adidas AG - Segment focus
Exhibit 113: ALALA - Overview
Exhibit 114: ALALA - Product / Service
Exhibit 115: ALALA - Key offerings
Exhibit 116: ALO LLC - Overview
Exhibit 117: ALO LLC - Product / Service
Exhibit 118: ALO LLC - Key offerings
Exhibit 119: American Eagle Outfitters Inc - Overview
Exhibit 120: American Eagle Outfitters Inc - Business segments
Exhibit 121: American Eagle Outfitters Inc - Key offerings
Exhibit 122: American Eagle Outfitters Inc - Segment focus
Exhibit 123: Carbon38 Inc. - Overview
Exhibit 124: Carbon38 Inc. - Product / Service
Exhibit 125: Carbon38 Inc. - Key offerings
Exhibit 126: Columbia Sportswear Co - Overview
Exhibit 127: Columbia Sportswear Co - Business segments
Exhibit 128: Columbia Sportswear Co - Key news
Exhibit 129: Columbia Sportswear Co - Key offerings
Exhibit 130: Columbia Sportswear Co - Segment focus
Exhibit 131: EYSOM LLC - Overview
Exhibit 132: EYSOM LLC - Product / Service
Exhibit 133: EYSOM LLC - Key offerings
Exhibit 134: H and M Hennes and Mauritz GBC AB - Overview
Exhibit 135: H and M Hennes and Mauritz GBC AB - Business segments
Exhibit 136: H and M Hennes and Mauritz GBC AB - Key news
Exhibit 137: H and M Hennes and Mauritz GBC AB - Key offerings
Exhibit 138: H and M Hennes and Mauritz GBC AB - Segment focus
Exhibit 139: lululemon athletica Inc. - Overview
Exhibit 140: lululemon athletica Inc. - Business segments
Exhibit 141: lululemon athletica Inc. - Key offerings
Exhibit 142: lululemon athletica Inc. - Segment focus
Exhibit 143: Michi Design Inc. - Overview
Exhibit 144: Michi Design Inc. - Product / Service
Exhibit 145: Michi Design Inc. - Key offerings
Exhibit 146: New Balance Athletics Inc. - Overview
Exhibit 147: New Balance Athletics Inc. - Product / Service
Exhibit 148: New Balance Athletics Inc. - Key offerings
Exhibit 149: Nike Inc. - Overview
Exhibit 150: Nike Inc. - Business segments
Exhibit 151: Nike Inc. - Key news
Exhibit 152: Nike Inc. - Key offerings
Exhibit 153: Nike Inc. - Segment focus
Exhibit 154: Outdoor Voices Inc. - Overview
Exhibit 155: Outdoor Voices Inc. - Product / Service
Exhibit 156: Outdoor Voices Inc. - Key offerings
Exhibit 157: P.E Nation International - Overview
Exhibit 158: P.E Nation International - Product / Service
Exhibit 159: P.E Nation International - Key offerings
Exhibit 160: PUMA SE - Overview
Exhibit 161: PUMA SE - Business segments
Exhibit 162: PUMA SE - Key news
Exhibit 163: PUMA SE - Key offerings
Exhibit 164: PUMA SE - Segment focus
13 Appendix
13.1 Scope of the report
Exhibit 165: Inclusions checklist
Exhibit 166: Exclusions checklist
Exhibit 167: Currency conversion rates for US$
Exhibit 168: Research methodology
Exhibit 169: Validation techniques employed for market sizing
Exhibit 170: Information sources
Exhibit 171: List of abbreviations
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Global Athleisure Market-Ken Research
Global Athleisure Market by Distribution Channel
The Global Athleisure Market is segmented by Distribution Channel into Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others.
The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.
With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.
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Competition Scenario in Global Athleisure Market
The Global Athleisure Market is highly competitive with ~300 players, including globally diversified players, regional players, and many country-niche players. Most of the country-niche players are the manufacturers of raw materials for Thermoplastic Polyurethane used in various end-user industries.
Regional players constitute ~30% of the total number of competitors, while country-niche players dominate representing ~50% of total competitors. Some of the major players in the market include 3M, BASF SE, Coim Group, Covestro AG, Huntsman International LLC, KURARAY CO., LTD., Tosoh among others.
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What is the Expected Future Outlook for the Overall Global Athleisure Market Across the globe?
The Global Athleisure Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
Global Athleisure Market is largely driven by an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing.
In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.
In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.
In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.
The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.
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Global Athleisure Market
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Athleisure Market 2021 Global Industry Size, Demand, Growth Analysis, Share, Revenue and Forecast 2028
Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.
The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.
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Based on distribution channel, the athleisure market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment dominated the market. The online retail segment is expected to register the highest CAGR in the athleisure market. There has been a rapid penetration of e-commerce in developing regions, which expanded the customer base of athleisure manufacturers. Major athleisure brands have created their own websites through which they provide their products to consumers. Consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.
The athleisure market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America dominated the global market. The athleisure market growth in this region is ascribed to factors such as increased demand for stylish sportswear, surge in the millennial population, and rise in focus on sports and fitness activities across the region. Furthermore, the growing number of gymnasiums, fitness clubs, yoga centers, and other fitness facilities has propelled the demand for customized hoodies, joggers, shoes, and so on, which contributes to athleisure market growth.
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Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.
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Consumer desire for a multifunctional wardrobe drives athleisure trend
From cycling shorts and heels to mentors and floaty midi dresses, over the most recent two years, the athleisure pattern has ascended to an unheard of level. Because of the Kardashians and other high profile powerhouses, the interest for solace, execution and style has driven the need of having a multifunctional closet.
Sustainability will push the future of the athleisure pattern
The worldwide athleisure market is anticipated to rise 9.0% in 2019. This has been driven by sports clothing brands selling buyers a way of life and design retailers utilizing their style qualifications to deliver reasonable wellness reaches to sell close by center relaxed and formalwear assortments. While development in the market is easing back, as the pattern develops in the west where less purchasers are passed on to change over into 'athleisurites' and volume learning experiences ease as customers question the need to add to their thorough legging and coach assortments, it is as yet beating the complete dress and footwear market and will keep on doing as such past our conjecture period to 2023.
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While style and powerhouses have driven the outcome of the athleisure market, the sustainability development will keep on supporting the craving for a multifunctional closet. Shoppers are buying all the more consciously and lessening spend on quick design, giving way to the schemes of those retailers and brands that can feature the adaptability of their things - as well as the strength and quality. Additionally, expanding customer hunger for solace has likewise fuelled deals of sports clothing and mentors with brands using their specialized ability in guaranteeing items offer opportunity of development, help temperature, and sweat control, shape the body and offer help. These characteristics have separated into customers' regular wear - not just when they are at the rec center.
Reception of athleisure pattern a lot more slow in the East
Reception of the athleisure pattern in quite a bit of Asia has been more slow, so global and public brands are utilizing virtual entertainment, outsider selling stages, and brand representatives to sell the allure of having a games and road impacted closet. Chinese brand Li-Ning has taken advantage of its certifications as a games maker to create high design casualwear which can be worn for preparing or recreation, while Nike's instore and online outfit styling gives motivation on the most proficient method to wear pieces for various uses - empowering shoppers in China, Taiwan, South Korea, and Japan to integrate athletic apparel into their regular closets.
In the UK 20% of customers bought activewear explicitly for relaxation exercises and leisure time, not to practice in, while of those purchasers that purchased activewear explicitly for work out, 68% wear such things for different exercises, for example, eating out or shopping. This readiness to coordinate active apparel with center closet pieces has opened active apparel brands up to new crowds and permitted them to expand into new item regions, helping their portion of the worldwide attire and footwear market.
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Athleisure Market Share, Analysis, Trend, Size, Growth till 2028
Market Overview:
The scope of our recent study on " Athleisure Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Top Wear, Bottom Wear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography,” includes the factors fueling the market growth, revenue estimation and forecast, and market share analysis. It also entails the identification of significant market players and their key developments.
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The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.
The athleisure market, based on geography, is segmented into North America, Europe, Asia Pacific (APAC), South & Central America (SCAM), and the Middle East & Africa (MEA). In 2020, North America dominated the global athleisure market. The rising trend of fitness and health consciousness is generating demand for comfortable and fashionable activewear. Furthermore, several manufacturers concentrate on specific activewear product categories and offer tailored gear that is best suited to individuals. The rising participation of working women in domestic sports and fitness activities in the region is expected to drive the market during the forecast period. The e-commerce industry across North America is on the rise and consumers are increasingly buying products on online retail channels. According to the data from the Census Bureau of the Department of Commerce, e-commerce sales in the US increased by 9.4% (±0.9%) from Q4 2020 to Q4 2021. The rapid penetration of e-commerce in the region is providing growth opportunities for athleisure manufacturers as it helps them to cater to a larger customer base. Furthermore, the growing influence of lifestyle blogs and celebrity endorsements in marketing athleisure items to a broader customer base favors the market progress in the region. Europe ranked third, in terms of share, in the market for athleisure in 2020. The growing awareness about health and fitness among European consumers is bolstering the sales of exercise clothes and equipment. Athleisure is gaining popularity in Europe due to the societal trend toward a healthier and more active lifestyle among all age groups, and the growing popularity of sportswear worn as casualwear.
Impact of COVID-19 Pandemic on Athleisure Market
The COVID-19 pandemic adversely affected the athleisure market due to the shutdown of manufacturing facilities, and restrictions on transportation and logistics. Disruptions in supply chain also hampered the supply of athleisure products. Following the state and regional guidelines, manufacturers had to implement extensive measures to protect the health and safety of their employees. Many of them temporarily closed their operations or restricted the production capacity in early 2020. Also, in the early stages of the crisis, manufacturers were majorly dependent on inventory. Further, amid lockdown periods during the pandemic, the sports and wellness facilities such as gyms were closed, which lowered the demand for athleisure products. However, businesses started recovering since late 2020 as the governments of various countries eased the restrictions imposed earlier in that year. Moreover, successful vaccination drives further eased the current scenario leading to a rise in business activities worldwide, which helped the athleisure market through revival.
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Adidas AG; Asics; Athleta LLC; Authentic Brands Group; Columbia Sportswear Company; Hennes and Mauritz AB; Lululemon Athletica; Nike, Inc.; Puma SE; and Under Armour Inc. are among the leading players in the athleisure market. These companies are adopting strategies such as mergers and acquisitions, and product launches to expand their geographic presence and consumer bases.
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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
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Peak Performance: Global Ski Jacket Trends
The Athletic Apparel Market Segmentation analyzes the diverse categorization of sportswear based on factors such as sport type, gender, and age group. This comprehensive segmentation provides valuable insights into consumer preferences, enabling targeted marketing strategies and tailored product development to meet the varied demands within the dynamic athletic apparel market.
#Sports Fitness Clothing Market#Gobal Athletic Wear Industry#Future Of The Athleisure Market#Global Sports & Fitness Clothing Market#Activewear Market Share#Athletic Apparel Industry#Sports Fashion & Apparel Market
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Athleisure Market Trends and Future Growth Opportunities Analysis Report
Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.
The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.
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Based on distribution channel, the athleisure market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment dominated the market. The online retail segment is expected to register the highest CAGR in the athleisure market. There has been a rapid penetration of e-commerce in developing regions, which expanded the customer base of athleisure manufacturers. Major athleisure brands have created their own websites through which they provide their products to consumers. Consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.
The athleisure market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America dominated the global market. The athleisure market growth in this region is ascribed to factors such as increased demand for stylish sportswear, surge in the millennial population, and rise in focus on sports and fitness activities across the region. Furthermore, the growing number of gymnasiums, fitness clubs, yoga centers, and other fitness facilities has propelled the demand for customized hoodies, joggers, shoes, and so on, which contributes to athleisure market growth.
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Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.
About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
Contact Us:
If you have any queries about this report or if you would like further information, please contact us:
Contact Person: Sameer Joshi
E-mail: [email protected]
#Athleisure Market#Athleisure#Athleisure Market Size#Athleisure Market Share#Athleisure Market Forecast#Athleisure Industry
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COVID-19 And Supply Chain Disruption Impacts Analysis On Athleisure Market
The global athleisure market size is expected to reach USD 662.56 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.
True Fit's Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84 percent since the pandemic began; sales of women's athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year. Target's activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales.
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Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge, targeting those athletes who have remained committed to this sport. The majority of these new firms are the consequence of their creators' desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel.
According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.
The desire for highly comfortable clothes with sports features while undertaking any activity has increased in recent seasons, and wide pockets and elastic knot elements have become important products for carrying their large mobile phones, purses, and a few other daily essentials. The growing popularity of the utility fashion trend has spurred the demand for utility-active apparel.
#Athleisure Market Size & Share#Athleisure Market Latest Trends#Athleisure Market Growth Forecast#COVID-19 Impacts On Athleisure Market#Athleisure Market Revenue Value
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