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mostlysignssomeportents · 14 days

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General Mills and cheaply bought "dietitians" co-opted the anti-diet movement

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in NEXT THURSDAY (Apr 11) in BOSTON with Randall "XKCD" Munroehttps://cockeyed.com/lessons/viagra/viagra.html, then PROVIDENCE, RI (Apr 12), and beyond!

Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.

This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:

https://pluralistic.net/2021/01/04/how-to-truth/#harford

Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!

These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:

http://jonathanstray.com/networked-propaganda-and-counter-propaganda

Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:

https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460

Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:

https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/

It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):

https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/

When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:

https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar

Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:

https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people

Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:

https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx

Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.

Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.

Writing for The Examination, Sasha Chavkin, Anjali Tsui, Caitlin Gilbert and Anahad O'Connor describe the way that some of the world's largest and most profitable corporations have hijacked a movement where fat people and their allies fight stigma and shame and used it to peddle the lie that their heavily processed, high-calorie food is good for you:

https://www.theexamination.org/articles/as-obesity-rises-big-food-and-dietitians-push-anti-diet-advice

It's a surreal tale. They describe a speech by Amy Cohn, General Mills’ senior manager for nutrition, to an audience at a dietitian's conference, where Cohn "denounced the media for 'pointing the finger at processed foods' and making consumers feel ashamed of their choices." This is some next-level nihilism: rather than railing against the harmful stigma against fat people, Cohn wants us to fight the stigma against Cocoa Puffs.

This message isn't confined to industry conferences. Dietitians with large Tiktok followings like Cara Harbstreet then carry the message out to the public. In Harbstreet's video promoting Cinnamon Toast Crunch, Cocoa Puffs and Trix, she says, "I will always advocate for fearlessly nourishing meals, including cereal…Because everyone deserves to enjoy food without judgment, especially kids":

https://www.tiktok.com/@streetsmart.rd/video/7298403730989436206

Dietitians, nutritionists and the food industry have always had an uncomfortably close relationship, but the industry's shitflooding kicked into high gear when the FDA proposed rules limiting which foods the industry can promote as "healthy." General Mills, Kelloggs and Post have threatened a First Amendment suit against such a regulation, arguing that they have a free speech right to describe manifestly unhealthy food as "healthy."

The anti-diet movement – again, a legitimate movement aimed at fighting the dangerous junk science behind dieting – has been co-opted by the food industry, who are paying dietitian influencers to say things like "all foods have value" while brandishing packages of Twix and Reese's. In their Examination article, the authors profile people who struggled with their weight, then, after encountering the food industry's paid disinformation, believed that "healthy at any size" meant that it would be unhealthy to avoid highly processed, high calorie food. These people gained large amounts of weight, and found their lives constrained and their health severely compromised.

I've been overweight all my life. I went to my first Weight Watchers meeting when I was 12. I come from a family of overweight people with the chronic illnesses often associated with being fat. This is a subject that's always on my mind. I even wrote a whole novel about the promise and peril of a weight-loss miracle:

https://us.macmillan.com/books/9781429969284/makers

I think the anti-diet movement, and its associated ideas like body acceptance and healthy at every size, are enormously positive developments and hugely important. It's because I value these ideas that I'm so disgusted with Big Food and its cynical decision to flood the zone with shit. It's also why I'm so furious with dietitians and nutritionists for failing to self-regulate and become a real profession, the kind that censures and denounces quacks and shills.

I have complicated feelings about Ozempic and its successors, but even if these prove to be effective and safe in the long term, and even if we rein in the rapacious pharma companies so that they no longer sell a $5 product for $1000, I would still want dietary science to clean up its act:

https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2816824

I'm not a nihilist. I think we can use science to discover truths – about ourselves and our world. I want to know those truths, and I think they can be known. The only people who benefit from convincing you that the truth is unknowable are the people who want to lie to you.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/05/corrupt-for-cocoa-puffs/#flood-the-zone-with-shit

#pluralistic #corruption #nutrition #food #diets #dieticians #nutritionists #junk science #junk food #astroturf #fat acceptance #fatphobia #health #nihilism #steve bannon #flood the zone with shit #general mills #dietitians

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toskarinarchive · 2 months

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Toskarin Database

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Current Toskarinlike Count: 32

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dawnoftime22 · 7 months

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wait for you.

| N.R

Warnings: none!

Summary: While Nat was busy doing her work late in the night, you sat sleepily in her lap.

Word Count: 426

Category: pure fluff

| Started on 04/12/2021, 9:12 AM |

| Finished on 05/12/2021, 1:21 PM |

Masterlist

“If there shall be a day where I must go to sleep without you, then I'd rather not rest.”

|——————————— ⴵ ———————————|

Your head was in the crook of her neck, and your tired eyes started to slowly droop, but you tried to stay up longer.

Natasha, on the other hand, was working on something on her laptop, her hand going around your body to reach the keyboard and touchpad. It's past midnight by now, and the two of you have been in bed for a few hours.

She didn’t mind having you there in her lap, since she knows how much you don’t sleep well when she isn't around.

But you tried to reject the sleep either way, still wanting to wait for her to finish.

The sound of the keyboard clacking was probably the only thing you were able to focus on because of your tiredness.

Natasha noticed that you weren’t asleep yet, and felt your head slightly dropping then going back up every now and then.

She didn’t want to jolt you fully awake by speaking, so instead she spoke quietly.

“Любов (love), why aren’t you sleeping?” Her hand trailed away from the laptop, placing it on the side of your arm instead and drawing small circles with her finger.

Your only response was a small, quiet whine, nuzzling further into her neck to hide.

The redhead sighs, and tries to gently push you so that your head was on her chest. It didn’t take long though, considering your energy was gone to the point that your body couldn’t even try to stiffen itself to defend from the movement.

That was when she saw how tired you looked with your half-lidded eyes.

She wished she could just betray this piece of work she had to have done by the early morning, but she was almost done. So, every now and then her head goes to kiss you on the forehead or cheeks, whispering soft reassurances.

Your body was desperately trying to fall asleep at this point, but your brain still didn’t let you.

Finally, Nat turned off her laptop and set it aside so that she could cuddle you back properly.

Her hands went around your waist, one going under your shirt to draw meaningless patterns on your skin.

Yours, though, was near her neck, playing around with her arrow necklace. You always loved to fidget around with it whenever you were cuddling with her because it helped to calm you.

“I’m right here. I won’t be going anywhere, детка (baby).” The redhead above you says as you sleepily look back at her.

She smiled, taking in how adorable you were in your sleepy state.

“Promise?” you whisper, but you were so close she could hear you.

“Promise.”

“Now go to sleep.”

---------------------

taglist <3 - join here! :]

@notevenanna

#natasha romanoff #natasha romanoff x reader #natasha romanoff fluff #soft natasha romanoff #🥀 dawn’s collection

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todayshistory · 2 years

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Today In History: May 12, 2021 at 05:01AM

A bit of May 12th history…

1215 - English barons serve ultimatum to King John which will lead to the creation of the Magna Carta

1908 - Wireless Radio Broadcasting is patented

2002 - Former President Jimmy Carter arrives in Cuba for a visit with Fidel Castro, becoming the 1st president of the US in or out of office to visit Cuba since Castro’s 1959 revolution

2012 - Discovery of missing Mayan Calendar piece disproving the 2012 armageddon (pictured)

#Today In History: May 12 #2021 at 05:01AM

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patchsomething · 3 months

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Figured it out 🕺

12/05/2021

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jetix · 3 months

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Mushrooms grow on a Pinecone, 2021-12-05

#uploads #fungi #nature #100

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vestaignis · 28 days

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Красивые современные портреты в работах канадского художника Шона Дауни.

Портреты Шона Дауни основаны на таких разнообразных влияниях, как известные голландские мастера и современные комиксы, прочно закрепляя многовековую традицию фигурной живописи в настоящем. Используя реалистический стиль, Дауни создает эмоционально насыщенные портреты, в основном женщин, в полностью реализованных декорациях, где лицо и настроение человека в зависят от окружающей среды. Очевидный интерес Дауни к таким мастерам, как Вермеер и Норман Рокуэлл, проявляется в его внимании к людям, занимающимся своими повседневными привычками, таким как женщина, укладывающая волосы или моющая руки, всегда в современной обстановке и одежде. Точно так же, в традициях вышеупомянутых художников, Дауни рисует не только лица, часто изображая свои фигуры спиной к зрителю. Однако его гиперреа��истический стиль и манипуляции с масляными красками делают эти композиции такими же запоминающимися, как и его выразительные фигуры, обращенные лицом вперед.

Beautiful modern portraits in the works of Canadian artist Sean Downey.

Sean Downey's portraits are based on such diverse influences as famous Dutch masters and modern comics, firmly anchoring the centuries-old tradition of figurative painting in the present. Using a realistic style, Downey creates emotionally intense portraits, mostly of women, in fully realized sets, where a person's face and mood depend on the environment. Downey's obvious interest in masters such as Vermeer and Norman Rockwell is evident in his attention to people engaged in their daily habits, such as a woman styling her hair or washing her hands, always in a modern setting and clothes. Similarly, in the tradition of the aforementioned artists, Downey paints not only faces, often depicting his figures with his back to the viewer. However, his hyperrealistic style and manipulations with oil paints make these compositions as memorable as his expressive figures facing forward.

Источник://www.houseofroulx.com/products/shaun-downey-first-stop-lemon-hand-embellished-one-off-variant-12-x-12, /www.risunoc.com/2021/05/mimoletnaya-krasota-sovremennoj-zhizn.html,/arcadiacontemporary.com/artists/37-shaun-downey/works/,http://www.oilpaintings-supplier.com/products/ 124521.html.

#живопись #картины #искусство #художник #Шон Дауни #Гиперреализм #масло и холст #современное искусство #портрет #art #painting #artist #Sean Downey #Hyperrealism #oil and canvas #portrait art #modern art

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calderacitylovers · 9 months

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Zutara SlowBurn FanFiction: Personal Favs, part II

· DESTINY IS A FUNNY THING by Megara Pike | Published: 2020-08-21 | 198K Words | 45 Chapters

ATLA Season 3 rewrite, fills in a lot of blanks between canon scenes. From the Southern Raiders to Sozin's Comet through coronation and aftermath. Growing friendships, bonding, being there for each other, a carnival & a cave, epic spirits' appearance on the Ember island, sparring, nightmares, assassination attempts, political ruses, and covert operations. Lovely, sweet. Exciting plot.

· ATLA Book 4: Ashes by elayne_cypher | Published: 2018-10-27 | 306K words | 34 Chapters

This action-packed story picks up right after Ember Island Players and continues well after the war. Zuko is facing many challenges as a new Fire Lord. Romance, tough decisions, rebels, traitors, out-of-body experiences, secret headquarters, angst, teamwork, fire jets. The story has a bunch of OCs.

· Refraction by caroes3725 | Published: 2020-09-09 | 215K Words | 37 Chapters

After breaking up with Aang, Katara needs to figure out her place and role in the patriarchal world. As determined Katara stubbornly bulldozes her way through Fire Nation political scene, her feelings for Zuko grow. Diplomatic visits, Gaang reunion, bonding with Kanna, insights into the life of Caldera city, stuffy politicians, cute correspondence, tropical storm, women supporting women, assassination attempts, personal boundaries. A sweet well-written coming-of-age story with a healthy measure of slow-burn and mutual pining. Katara and Zuko are both POVs, but the story mostly follows Katara. Bonus: Mai is NOT a clingy resentful idiot, but a smart person and a good friend. Some explicit language here and there, a bit of mild smut.

· I Asked You First by halfhoursonearth | Published: 2020-10-03 | 142K words | 22/? Chapters

Ongoing, incomplete. Post Southern Raiders ATLAS3 rewrite. Mostly canon-compliant with blanks filled in between familiar scenes. Zuko and Katara develop a close friendship built on trust and sharing each other’s fears and hopes. Includes mentions of implied child abuse, Lu Ten’s diaries, exploring Avatar Roku’s legacy, sharing a balcony, heart-to-hearts, a hot spring under the stars, an actual date, and artbending. It’s incomplete, but what we have is bliss. Slowburn, mutual pining. Zutara-centric, but also explores the personalities of Team Avatar and their relationships.

· Katara Alone by cablesscutie | Published: 2020-05-31 | 21K words

Katara is not an “unnecessary accessory to a more powerful man”. After the war, she is willing to forge her own path as she turns to people who need her the most on her journey of self-discovery. Features character exploration, correspondence, exploring outback villages of Fire Nation and Earth Kingdom, sweet reunions, and new firebending skills.

· THE PHOENIX AND THE DRAGON - THE COMPLETE SERIES by JasmineTeaLatte | Published: 2021-06-11 | 100K words | 31 Chapters

This story picks up after The Ember Island Players. Zuko and Katara get to know each other during a late-night conversation by the campfire. In this story, you will find healthy boundaries, protective Sokka, a dash of Taang, sparring, funny banter & lots of flirting.

· HESITATE by tiffaniesblews | Published: 2020-07-11 | 22K Words | 12 Chapters

This story picks up right after Zuko's coronation and spans two years afterwards. Zuko & Katara talk, share a few beautiful moments, write to each other, and reunite for the 2nd anniversary of the war ending. Very sweet, fluffy story about two sweethearts figuring out their feelings for each other.

· LIKE WE'RE MADE OF STARLIGHT by Naladot | Published: 2021-11-28 | 5K Words

Katara leaves her post as the ambassador to the Fire Nation to take up a new one as the ambassador to the Northern Water Tribe. Her absence makes Zuko realize that he's got an unfortunate crush, which he is determined to keep secret. Unfortunately for him, subtly has never been one of his strengths—especially when he arrives in the Northern Water Tribe and she keeps taking him on what seem to be dates.

· FIGURE IT OUT by clearascountryair | Published: 2021-12-20 | 35K words | 13 Chapters

After choosing not to kill Yon Rha, Katara rethinks her sense of self and others' perceptions of her. Or, In which Katara learns that there’s a really big difference between being kissed when you don’t want to be and being kissed when you do. Aged-up 3B/Ember Island AU.

- I FOUND YOU by that_turtleduck | Published: 2020-11-01 Completed: 2024-02-24 Words: 157,541 Chapters: 28/28

After divorcing Aang, Katara uproots her family and travels to Caldera. There she finds comfort, kindness and support from an old friend. Katara tries to find her footing as an independent political figure. Great story & relationship dynamic of Momtara & Dadko in their early 30s (Ember island, diplomatic meeting, dancing, turtleduck pond, letters). Delicious slow burn with rewarding spicy resolution in the end (explicit open door). Titters on the side of Anti-Aang.

Here’s a link to Part I of my personal favorites.

Here’s a link to Wholesome Zutara Short Stories.

#zukoxkatara #Katara x Zuko #zutara #zutara fanfiction #zutara fic

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bluesman56 · 2 years

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Lonely house, Iceland by Tony

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marybeatriceofmodena · 1 year

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Think of me, think of me fondly...

In honor of the Phantom of the Opera Broadway production closing, here are a few gifts: audios and one video.

(As per usual, if you're the master of one of these and you want me to remove the link, please let me know.)

Audios

Michael Crawford, Patti Cohenour, Steve Barton, Judy Kaye, Nicholas Wyman, Cris Groenendaal, Leila Martin, Elisa Heinsohn, David Romano April 30, 1988 https://www.mediafire.com/file/aybwjye3k647bfy/POTO+Broadway+30-04-1988+-+Crawford,+Cohenour,+Barton.rar/file

Hugh Panaro, Lisa Vroman, John Cudia, Patricia Phillips, Jeff Keller, George Lee Andrews (u/s), Marilyn Caskey, Joelle Gates, Larry Wayne Morbitt May 10, 2003 https://www.mediafire.com/file/834a4sqxgjmsows/POTO+Broadway+10-05-2003+-+Panaro,+Vroman,+Cudia.rar/file

Gary Mauer, Jennifer Hope Wills, Michael Shawn Lewis, Janet Saia (u/s), George Lee Andrews, David Cryer, Marilyn Caskey, Jimmy Smagula (u/s) May 15, 2007 https://www.mediafire.com/file/70690zs3dpyb3dj/POTO+Broadway+15-05-2007+-+Mauer,+Wills,+Lewis.rar/file

Jeremy Stolle (u/s), Samantha Hill, Greg Mills (u/s), Michele McConnell, Richard Poole (u/s), Tim Jerome, Ellen Harvey, Kara Klein, Christian Sebek March 9, 2013 Matinee performance. https://www.mediafire.com/file/zfln9bh0thrg8dx/POTO+Broadway+09-03-2013+-+Stolle,+Hill,+Mills.rar/file

Norm Lewis, Mary Michael Patterson (alt.), Greg Mills (u/s) July 7, 2014 The real 11,000th performance (not the celebration, which was done the next day). https://www.mediafire.com/file/jei306ekuy0usjj/POTO+Broadway+07-07-2014+-+Lewis,+Patterson,+Hays.rar/file

Laird Mackintosh (u/s), Mary Michael Patterson, Jeremy Hays, Michelle MConnell, Ellen Harvey, Christian Sebek December 13, 2014 Mary Michael Patterson and Ellen Harvey's last matinee performance. https://www.mediafire.com/file/kt79nevlbc3yexn/POTO+Broadway+13-12-2014+-+Mackintosh,+Patterson,+Hays.rar/file

Ben Crawford, Meghan Picerno, John Riddle, Raquel Suarez Groen, Bradley Dean, Craig Bennett, Maree Johnson, Sara Esty, Carlton Moe October 22, 2021 Re-opening performance on Broadway. https://www.mediafire.com/file/d4dcjwf9n40yseu/Phantom+of+The+Opera+Broadway+October+22nd+2021+Reopening.mp3/file

Jeremy Stolle (u/s), Kanisha Marie Feliciano (u/s), John Riddle September 17, 2022 https://www.mediafire.com/file/8elrbfv5bsgbfqq/POTO+Broadway+17-09-2022+-+Stolle,+Feliciano,+Riddle.rar/file

Video

Hugh Panaro, Mary Michael Patterson, Jeremy Hays May 3, 2014 Hugh Panaro's last performance, with speeches. https://mega.nz/folder/L6xDgahT#054peSCr8ADIj6aat2MNnA

#phantom of the opera #phantom broadway #audio gift #video gift #too many people to tag #musical trading

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mostlysignssomeportents · 5 months

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“Brand safety” killed Jezebel

I'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!

Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.

Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:

https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter

But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?

https://www.usatoday.com/story/opinion/2019/08/30/james-comey-fbi-memo-leaks-trump-inspector-general-report-column/2157705001/

Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":

https://pluralistic.net/2021/12/18/schizmogenesis/

Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:

https://text.npr.org/734303135

The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:

https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars

Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really):

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:

https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers

But progressives do it, too, particularly when they embrace monopolies as a force for positive social change. Remember 2019, when people got excited about playing loud pop music at Nazi rallies in the hopes that the monopoly video platforms' copyright filters would make any video from that rally impossible to post?

https://memex.craphound.com/2019/07/23/clever-hack-that-will-end-badly-playing-copyrighted-music-during-nazis-rallies-so-they-cant-be-posted-to-youtube/

I warned then that if this tactic worked, it would be used by cops to prevent you from recording them when they're macing you or splitting your skull with a billyclub, and yup, within a couple years, cops were blaring Taylor Swift music in hopes of preventing the public from posting videos of their illegal conduct:

https://pluralistic.net/2022/04/07/moral-hazard-of-filternets/#dmas

Conservatives are (partially) right about woke capitalism. It is a threat to democracy. Concentrating the power to decide who gets to speak and what they get to say into the hands of five or six corporations, mostly run by mediocre billionaires, is bad for society. The moderation decisions of giant platforms are a form of (commercial) censorship, even these don't violate the First Amendment:

https://locusmag.com/2020/01/cory-doctorow-inaction-is-a-form-of-action/

(The progressive delusion that censorship only occurs when the First Amendment is violated is a wild own-goal, one that excuses, for example, the decision by school book-fair monopolist Scholastic to remove books about queers and Black and brown people from its offerings as a purely private matter without consequences for free speech):

https://www.themarysue.com/scholastic-response-to-authors-and-illustrators-on-diverse-books/

Conservatives are only partially right about woke capitalism, though. Here's what they're wrong about: corporations don't have values. Target isn't selling Pride tees because they support progressive causes, they're selling them because it seems like a good way to increase returns to their shareholders. Individuals – even top executives – at Target might endorse the cause, but the company will only durably support the cause if that endorsement is profitable, which means that when it stops being profitable, the company will stop supporting the cause:

https://www.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html

The idea that corporations have values isn't merely stupid, it's very dangerous. The Hobby Lobby decision – which allows corporations to deny basic health-care expenses for women on the basis that a Bronze Age mystic wouldn't approve of an IUD – rests on the ideological foundation that corporate personhood includes corporate values:

https://en.wikipedia.org/wiki/Burwell_v._Hobby_Lobby_Stores,_Inc.

Citizens United – the idea that corporations should be allowed to funnel unlimited funds to politicians who'll sell out the public good in favor of investor profits – also depends on a form of corporate personhood that includes values:

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

There are undeniably instances in which corporate monopoly power benefits progressive causes, but these are side-effects of corporate power's main purpose, namely: taking money and power away from working people and giving it to rich people. That is what monopoly power is for.

Which brings me to ad-tech, "brand safety," and the demise of Jezebel, the 16 year old feminist website whose shuttering was just announced by its latest owner, G/O Media:

https://www.metafilter.com/201349/This-is-the-end-of-Jezebel-and-that-feels-really-really-bad

Jezebel's demise is the direct result of monopoly power. Jezebel writes about current affairs – sex, politics, abortion, and other important issues of great moment and significance. When we talk about journalism as a public good, necessary for a healthy civic life, this is what we mean. But unfortunately for Jezebel – and any other news outlet covering current events – there are vast, invisible forces that exist solely to starve this kind of coverage of advertising revenue.

Writing for the independent news site 404 Media, reporter Emanuel Maiberg and former Motherboard editor-in-chief Jason Koebler go deep on the "brand safety" industry, whose mission is to assist corporations in blocking their ads from showing up alongside real news:

https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/

Maiberg and Koebler explain how industry associations like the World Federation of Marketers' Global Alliance for Responsible Media (GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:

https://www.peer39.com/blog/garm-standards

This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization. These parameters are then fed to the ad-tech duopoly's ad auction system, so Google and Meta (who control the vast majority of online advertising) can ensure that real news is starved of cash.

But reality is not brand-safe, and high quality, reputable journalistic outlets are concerned with reality, which means that the "brand safe" outlets that attract the most revenue are garbage websites that haven't yet been blacklisted by the ad-safety cartel, leading to major brands' ads showing up alongside notorious internet gross-out images like "goatse":

https://www.404media.co/sqword-game-dev-sneaks-goatse-onto-a-dozen-sites-that-stole-his-game/

More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars":

https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."

This isn't wrong. Musk is a bad businessman (he's a good scam artist, though). Twitter is hemorrhaging advertisers, notwithstanding the desperate (and easily debunked) stats-juking its "CEO," Linda Yaccarino, floats onstage at tech conferences:

https://www.techdirt.com/2023/10/11/math-problem-for-linda-yaccarino-if-90-of-the-top-advertisers-have-come-back-but-are-only-spending-10-of-what-they-used-to-how-screwed-are-you/

But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy:

https://en.wikipedia.org/wiki/Reality-based_community

We can't afford to let schizmogenesis stampede us into loving things just because conservative culture warriors have been momentarily tricked into hating them as part of oligarchs' turkeys-voting-for-Christmas project. "Swivel-eyed loons hate it, so it must be good," is a worse-than-useless heuristic for navigating complex issues:

https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/

A much better rule of thumb is "If oligarchs love something, it's probably bad." Almost without exception, things that are good for oligarchs are bad for the rest of us. I mean, this whole shuttering of Jezebel starts with an oligarch imposing his will on millions of other people. Jezebel began life as a Gawker Media site, beloved of millions of readers, destroyed when FBI informant Peter Thiel secretly funded Hulk Hogan's lawsuit against the publisher in a successful bid to put them out of business to retaliate for their unfavorable coverage of Thiel:

https://www.theatlantic.com/business/archive/2018/02/hogan-thiel-gawker-trial/554132/

This, in turn, put Jezebel under the ownership of G/O Media, who are unwilling to pay for a human salesforce that would – for example – sell advertising space on Jezebel to sex-toy companies or pro-abortion groups. G/O has been on a killing spree, shuttering beloved news outlets like Deadspin:

https://deadspin.com/this-is-how-things-work-now-at-g-o-media-1836908201

G/O's top exec, an oligarch named Jim Spanfeller who answers to the private equity looters at Great Hill Partners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":

https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944

Three quarters of a century ago, Orwell coined a term to describe this kind of news: duckspeak,

It was not the man’s brain that was speaking it was his larynx. The stuff that was coming out of him consisted of words but it was not speech in true sense: it was a noise uttered in unconsciousness like the quacking of a duck.

When investors and analysts speak of "content" (rather than, say, "journalism"), this is what they mean – a warm slurry of platitudes, purged of any jagged-edged fragments to render it a perfectly suitable carrier for commercial messages targeted based on surveillance data about the "consumer" whose eyeballs are upon it.

This aversion to reality has been present among corporate decisionmakers since the earliest days, but the consolidation of power among large firms – ad-tech firms, online platforms, and "brands" themselves – makes corporate realityphobia much easier to turn into, well, reality, giving advertisers the fine-grained power to put Jezebel and every site like it out of business.

As Koebler and Maiberg's headliine so aptly puts it, "Advertisers Don’t Want Sites Like Jezebel to Exist."

The reason to deplore Nazis on Twitter is because they are Nazis, not because their content isn't brand-safe. The short-term wins progressives gain by legitimizing a corporate veto over what we see online are vastly overshadowed by the most important consequence of brand safety: the mass extinction of reality-based reporting. Reality isn't brand safe. If you're in the reality based community, brand safety should be your sworn enemy, even if they help you temporarily get a couple of Nazis kicked off Twitter.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/11/ad-jacency/#brand-safety