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Business on the Internet and SMM in 2021: which social network is the best for business promotion 🔷 The best social networks for promotion 🔹 TikTok TikTok stays with us forever. And, naturally, it would not hurt to take advantage of this. Anyway, we will have to work with this social network. Now it is one of the few social networks that provide free traffic, a free promotion opportunity. It is a unique opportunity that, of course, you had better not miss. 🔹 YouTube YouTube is the largest social media platform in terms of engagement rate. On YouTube, people spend not minutes but hours during the day. If you want the user to spend a lot of time on your content, of course, you have to go to YouTube. 👇 Read the whole article 👇 https://bit.ly/3C2UCCV
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❓ Why you need Instagram in 2021 Last year, Instagram celebrated its 10th anniversary, but still, not everyone uses it yet. Instagram is now the sixth most visited site in the world. But this social network is designed basically like a smartphone app, so the application takes fourth place in the world in terms of frequency of use. It follows Facebook, WhatsApp, and Facebook messenger taking higher positions. By the end of 2010, that is, literally in two months, more than a million users registered on Instagram, and last year the figure grew above a billion. Just imagine, every seventh person in the world uses Instagram. By the way, over the year in Western Europe, there was an increase of users by 17%. Although before the pandemic, the growth was supposed to reach only 5.2%. On average today, a user spends 30 minutes on Instagram daily — it is 4 minutes a day more than in 2019. Remarkably, 88% of Instagram users live not in America. And in terms of the number of users, India ranks the first — 120 million; followed by Brazil - 95 million; Indonesia — 78; and Russia — 54 million. Read more ➡️ https://bit.ly/3n9l5sq
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🟣 Instagram Reels for business: explanations and examples 🟣 What is Reels? Reels is short-form video content on Instagram. It has a few differences from other types of content available in this social network. Like publications on the feed, Reels remains in the profile — so all users can access the videos at any time. But unlike IGTV and the Feed, Reels let view something only in the vertical position of a smartphone. When creating videos, be sure to keep in mind that comical stories are most popular in Reels. Instagram has introduced Reels following the wave of popularity of the TikTok platform. The platform's idea is to publish short amusing videos that involve the audience in continuous viewing. The term "snackable content" was created for it. Those are publications that viewers love and make people want to watch them one after another without stopping. For such content consumption, Reels has created a particular tool: automatic video scrolling. The user watches videos on a smartphone, gets involved in the process, and keeps watching as long as he enjoys the content. It explains the high popularity of entertaining videos that average users create in large numbers. The company should be well aware of the audience's expectations — if the audience wants to start posting its Reels on Instagram. 👇 Read more 👇 https://bit.ly/3vySZuD
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🔟 tips on how to start a YouTube channel in 2021 Tip 1️⃣: create videos not about what you like but what users are looking for It may seem that things that you enjoy are attractive to everyone. But this is not true, and it might be interesting only for a small group of people. Even if the topic of your video is catchy to a large number of people, but the small number of users search for it on the Internet, on Google, on YouTube, then at first, when your channel is developing, it is not worth using it to create content. It is necessary to do a little research before creating a video and find out what people are interested in and what fits your topics. Tip 2️⃣: no vlogs It's a big mistake to create vlogs and expect that a large audience will like them. Such videos will only be attractive to your friends and relatives because no one else knows who you are yet. Tip 3️⃣: write scripts They are really helpful. To create a good video, you need a rough structure. Sometimes you can peer into the script while shooting and expand your idea. Peeping helps you to stay concentrated and not forget anything. ⬇️ Read more ⬇️ https://bit.ly/3aV52c3
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🟪 How to use comments to promote on Instagram in 2021 🟪 Let’s see why the number of comments is vital, and it is worth paying attention to this indicator. It doesn’t matter if you have an online store, a personal blog, or create expert content. No matter what, comments are crucial for algorithms because Instagram analyzes them to see audience activity and understand the quality of your content. Comments build trust in your account. People visit your profile and see activity. They see that the account activity and the audience’s interest in your products and content. On the contrary — if there are no comments, it is suspicious. Especially — when you have many followers. Read 👉 https://bit.ly/3pkAKrw
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📹 How to go live on TikTok TikTok Live is a live stream video of a TikTok user. You cannot save it on the page — that is why you can only watch it once when someone is broadcasting. Please note that TikTok Live is only available for users that have more than 1000 followers. If people decide to unfollow you for some reason and the overall number of followers gets below 1000, the live streams will become unavailable. 👉 How to start your live session on TikTok 1. Open TikTok. 2. Tap the plus button at the bottom of the screen. This button allows you to add videos. If you have more than 1000 followers, that is also where you find TikTok Live. Read more ⬇️⬇️⬇️ https://bit.ly/3DPYN5z
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🟣 Guides on Instagram: creation and promotion 🟣 Today we are going to talk about an essential type of Instagram content - guides. A guide (also called tips) is a long-read format that was added to Instagram. A long-read format is a large text with graphic content similar to a classical media format with text blocks and images. In recent years, this trend became very popular — all social networks have added long-reads. For example, there is the Articles section on VKontakte, Instant Articles on Facebook, Telegraph in Telegram, etc. The most famous platforms have long-reads. Instagram launched its long-reads format (guides) — and this is the most original and catchy long-read format of all the existing ones. https://bit.ly/3lCJBme
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How to configure a YouTube video: name, cover, tags, hints, outros 👉 How to choose a name for your video The name is a part of optimizing a video. YouTube algorithms assess your video according to your description and content. They analyze everything that happens and understand whom to recommend your video and who will like it. That’s why it’s better to enter as relevant company names for search requests as possible. It is necessary to arouse interest in people. But you need to use search requests to get more clicks on that names. For example, the requests like «Top tips on…» or «Don’t do like this» are the most commonly used. The name should start with something to draw attention because they get reduced in the mobile version. They will contain approximately 70 characters – the optimum number. Learn 👉👉👉 https://bit.ly/30hGpUJ
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5️⃣ peculiarities of running a Twitter account If you set an account on Twitter after using other social networks, the platform’s algorithm might seem unusual to you. But you will be able to figure it out quickly if you read the tips we’ve prepared for you. Among social networks, Twitter is a pioneer. The company that celebrates its 15th birthday this year keeps increasing the number of users every year. Three years ago, Twitter had 120 million users. Now, the number has risen to 200 million. The top three countries by the number of Twitter users are: 🔹 USA – 73 million; 🔹 Japan – 55 million; 🔹 India – 22 million. What makes Twitter similar to most social networks is the fact that users communicate using their native language. This rule also applies to regional offices of international corporations. For example, publications in DHL Mexico and DHL Express France are in Spanish and French accordingly. However, for global reach, companies use English. A good example can be Airbus. In other aspects, Twitter is drastically different from Instagram and Facebook. 👇 Read more 👇 https://bit.ly/3v1mu7P
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Instagram visual anti-trends in 2021: what mistakes to avoid when creating the feed ❌ “Seamless” Instagram Feed The biggest mistake is the “seamless” Instagram feed. It means that you create posts with photos that are related to each other. As a result, users can see a puzzle in your profile that, without any doubt, looks cool, but only when you upload three photos in a row. Every time you post a new one, everything shifts and looks like a mess. If users visit your page during this “messy” period, they will not understand anything. ❌ One-color Feed It was popular, probably, five years ago. But even now, you can still find an account where pictures are edited using one color: blue, green, red, etc. The other way to create this style was using one lead color on the Feed. For example, in one photo, you hold a red mug — on another, you use red lipstick, a red leaf from a tree, or a red rose. Learn more ➡️ https://bit.ly/3mxfETP
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📹 Video Marketing: Handy Guide to One of the Growing Digital Marketing Trends in 2021 Businesses in 2021 understand that they need a video marketing strategy. Incorporating video within your marketing roadmap is not a new concept. However, the importance of digital marketing demonstrates that video is dominating almost every platform and channel for brands. Therefore, video needs to be a priority within your overall marketing plan instead of just a piece of the puzzle. While there are many parts to developing a solid video marketing strategy for your business, the guide below will help break down all of those parts into a cohesive and concise way to plan and implement your video. 👇👇👇 https://bit.ly/3AfqMK0
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Social media infographics: 10 formats, 10 tips The statistics are relentless. The attention focusing, according to various sociological studies, has decreased to 8 seconds. Infographics, as an option for presenting information, are in winning positions. Learn how to pick the best infographic idea so you can create your own with no delay. ⬇️ Read more ⬇️ https://bit.ly/2ZXfwp9
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How to style an Instagram account: a header that sells The first thing you need to do when thinking about promotion on Instagram is styling your profile page wisely and correctly. Say, you have launched an advertising campaign, and now users get redirected to your account. What is the first thing they see when they open your profile? The users are most likely to see the account header, highlights, and maybe the first three posts. Many scientists and marketers write people decide whether to follow your account within the first couple of seconds after they open it. That is why it is crucial to style it correctly. Learn ➡️ https://bit.ly/3AS41wJ
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Targeted advertising on Instagram. Let's put it simple Targeted advertising is progressively becoming one of the core business tools. Let us explain in few words what it is and what opportunities targeted advertising can give. 👉 What targeted advertising is Targeted advertising is an advertising system that is implemented in almost all social networks: Instagram, Facebook, VK, Yandex. Zen, TikTok, Odnoklassniki. YouTube also has a kind of it. Read more 👉 https://bit.ly/3CTBozV
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Instagram rules 2021 Account settings and posting features you need to know if you plan to create a professional Instagram blog. We have prepared this guide so you can quickly understand the rules of the social network. Read more 👉 https://bit.ly/3zNUsgZ
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🟣 How to create a monthly content plan in a couple of hours 🟣 Step 1️⃣. Create a table First, you need to create an Excel table with five columns, where you can enter the information and then work with it: 👉 The first column is for the business needs of your target audience. That is where you write questions and requests are related to a product, blog, or your target audience. 👉 The second column is for fears and pains. Here you write down everything related to fears, pains, and experiences — what your target audience is afraid of. If you do not yet have a portrait of the target audience, you need to make it first and then start dealing with the content plan, and not vice versa. 👉 The next column is for dreams and desires: what your audience dreams about, wants, what their wishes are about, and what they admire. It is necessary to write down positive things. You can also jot down ideas, caps, topics, fields. Read more ➡️ https://bit.ly/3AEBt9P
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Instagram statistics from scratch When it comes to Instagram promotion, you should know how to create posts, set up targeting, run ads, and what is more important - analyze the results. 👉 Instagram statistics Advanced Instagram statistics are only available for business and creator accounts. Therefore, you should remember that if you have a personal Instagram account, you should switch it either to a business or creator one — it will make your work more effective, and you will be able to do promotion. Read more 👉 https://bit.ly/3zuOKjN
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