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Nasser Grant

Professor Benjamin

St.John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post #8

Racist food marketing has always dominated mainstream American culture. These examples can be seen in products such as Frito-Lay Bandito. This 1967 product racially characterized all Mexican-Americans by portraying them as lowly criminals. Uncle Ben’s Rice misleadingly characterizes African Americans as a poor rice farmers. Following this further, the brand calls him Uncle because it was popular to address elderly African Americans as such. Especially during the era of segregation. This was mainly done because the titles “Mr.” and “Mrs”. we’re deemed unsuitable for blacks. Racist food marketing is an evil business that must always be on the American public’s radar. We must see through establishments like Lucky Lee’s and brands like Uncle Ben’s Rice. Education is the key to overcoming offensive stereotypes and revealing ourselves as unique human beings.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post #7

Racist marketing in American culture is not only seen at McDonald’s or Lucky Lee’s. Popeyes is another fast food joint that thrives on the trend of racist marketing. In 2019 when the Popeyes chicken sandwich was released, it was directly marketed towards black folks. Following the release date, the advertisement sent off a racist narrative that mostly black people prefer fried chicken. Although this food is favored by many groups, the food joint continuously reminded communities that blacks crave it more than anyone else. Following this further, the spicy chicken served within the product was also prepared due to inferences that blacks prefer spicy foods. Racist food marketing is truly a toxic business that plagues food establishments like Lucky Lee’s, McDonald’s, and Popeyes.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post #6

The worst part of this misleading classification is the fact that white celebrities are normally put in healthy food commercials. In most cases, the media portrays black actors as advocates of unhealthy fast foods while white actors advertise fitness cuisine. They’re many cases that demonstrate the dominance of white celebrities in healthy food commercials. This can easily be seen by mainly white actors endorsing new yogurts, Vitaminwater, and orange juice. Most of the time, white celebrities like Jamie Lee Curtis, Jennifer Aniston, and Jane Krakowski advertise these types of products. It is truly a shame how racist marketing can wrongful depict characteristics of minority ethnic and racial groups.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post #5

Racist marketing is a big issue in the food industry and Lucky Lee’s infamous marketing can be tied to McDonald’s common trend. In order to reach out to the African American and Latino communities, owners of the business hire famous black celebrities. These famous African American celebrities are usually rappers and renowned basketball players. The famous black advocates usually consist of faces such as Charles Barkley, Lebron James, and Gabrielle Union. This celebrity influence greatly affects the marketing of McDonald’s and sends off a narrative that blacks usually crave unhealthy fast food.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post#4

By food shaming traditional Chinese food, Ariel Hapsel expands the offensive trend of racist marketing. Racist marketing has a very unpleasant history in the American food industry. Just like Lucky Lee’s Restaurant, McDonald’s is another joint that did similar generalizations. However in this fast food restaurant’s case, the owners attempted to cater to a specific race. For many years McDonald’s has tried to attract African American and Latino customers. This racial form of marketing was enacted by frequently hiring black celebrities to advertise McDonald’s products.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants post # 3

In Serena Dai’s article, she explains the offensive language Ariel Haspel used to portray Chinese food. Within her piece Ariel also suggests that her food will make you feel good, unlike traditional Chinese cuisine. This is mentioned when Ariel Haspel advertises the infamous statement, “Chinese-American recipes for people who love to eat Chinese food and love the benefit that it will actually make them feel good.” This statement classifies all Chinese food as cuisine that will not be rewarding after you eat it. It makes the mainstream American population feel that Chinese food is not healthy at all. Because of her broad generalizations, most Americans would be convinced that dishes like lo mein, fried rice, and Kung Pao Chicken are all unhealthy. By saying this, Hapsel convinces customers that Chinese food is regularly oily, salty, and unhealthy.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants Post #2

In Serena Dai’s important article, she speaks to the minorities of this country and informs them about the unfortunate racist marketing done in the United States. In this specific case, the owner of Lucky Lee’s, Ariel Hapsel, spreads a misleading and offensive redirect. She does this by stating that her restaurant offers “clean” Chinese food unlike the traditional dishes such as lo mein, fried rice, and Kung pao Chicken. This is an authentic example of racist marketing and advertisement. In this article Ariel Hapsel generalizes an entire culture of cuisine and completely puts a negative connotation over it. This is a very dangerous trend and will continue to encourage ethnic hate speech in our food industry.

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Nasser Grant

Professor Benjamin

St. John’s University

Lucky Lee’s and Racist Food Marketing Restaurants Post #1

The author of this article showed me the true intentions of the marketing in Lucky Lee’s Chinese restaurant. This essential example was a true demonstration of the racist marketing in the food industry. Within the article author Serena Dai explained the true problems with this Chinese American restaurant. The issues with this food establishment is the narrative Ariel Haspel tried to push on the mass community of consumers. Ariel Hansel, a white lady, firmly declared that their restaurant makes a more clean take on Chinese food. This misleading narrative truly demonstrates the popularity of racist and discriminatory marketing in the food business.