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derekfoxwit · 10 hours

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SHREK 2, approaching its 20th anniversary, took in around $1.3 million this past weekend... In its first theatrical run since its original release.

I have a movie theater job, and I worked this past Friday. Spring break for many schools was this past week, and this week too. Those screenings on Friday at my cinema were often packed, and a lot of them were packed with kids. As in, kids who were born well after this movie originally hit theaters. And *after* SHREK FOREVER AFTER was released, at that.

Yeah, there's some multi-generational appeal there with SHREK and SHREK 2.

Some animation fans jeered at the SHREK movies back in the day, feeling that their early 2000s attitude and pop culture references-aplenty scripts would date them, ditto their art direction and design... But no, nostalgia is very strong, especially when it's passed down. These movies appeal to little kids today. The second PUSS IN BOOTS movie being more recent also helps.

It goes to show that at the end of the day, the characters and what the movie does with them can make something a long-lasting flavor.

And I'm saying this, as someone who is not the biggest fan of those movies myself. As a kid, I did *love* SHREK and SHREK 2. I was the perfect age for them, you could argue - I was 8 1/2 when SHREK came out, 11 1/2 when SHREK 2 hit. I could probably quote whole sections of them verbatim. I know it's sacrilege to say these things, but to me, the SHREK movies are basically the animated equivalent of late '90s/early '00s live-action comedies that were usually made for adults, but in PG-rated form. Set in a fractured fairy tale world with ogres and talking donkeys and dragons and such. If not for those fantastical elements, these movies could've been some '00s live-action comedies with hot stars. They just have that vibe to them, right down to their contemporary soundtracks.

I don't see the first two SHREK movies as the high-water marks of the animation medium that they were sometimes made out to be by critics who didn't see animation as anything other than babysitter fluff. In addition to feeling that MONSTERS, INC. deserved the inaugural Best Animated Feature Oscar over this film, I also never bought that the first two SHREKs were these "revolutionary" "adult" alternatives to whatever Disney had out at the time. There's a roughly 2-second scene in Ralph Bakshi's X-rated FRITZ THE CAT - from 1972 - that's a way better satire of Disney than this movie is said to be, haha. I know at least one person who doesn't really like animation, but they will admit that they liked SHREK. That tells me a lot... SHREK was an animated movie that managed to appeal to just about everybody, including folks who would otherwise not bother with cartoons. It just has that zazz to it... Their core appeal, well specifically, SHREK 1 & 2, is undeniable. How many other relatively chill, less formal comedies like this did you see in mainstream feature animation at the time? It's not zany like, say, Disney's similarly irreverent buddy comedy THE EMPEROR'S NEW GROOVE from five months earlier, nor is it like Pixar's clever, tightly-plotted movies.

The first SHREK movie hit a sweet spot with a lot of American audiences at the right time. Adult audiences who were burnt out on Disney's Renaissance formula being repeated for each movie after THE LION KING, and especially all the movies made at other studios following their lead. Like ANASTASIA and QUEST FOR CAMELOT. Even DreamWorks' own THE PRINCE OF EGYPT, for that matter. These big, grandiose musical pictures... Certain young film fans nowadays will say "those movies went SO HARD", but back in the late '90s/early '00s, the attitude towards them was "Okay, enough of that already." They were often called things like "politically correct", that era's version of "woke". Audiences wanted an animated film that they could just laugh and have a fun time with, without the moral messaged in a specific way.

Adults had also avoided the slew of edgy action-adventure animated movies aimed at a demographic that would never be there, films like DreamWorks' THE ROAD TO EL DORADO, along with Disney's ATLANTIS: THE LOST EMPIRE and Fox's TITAN A.E.

So you have this particular landscape of animated features, circa early 2001... Big grandiose family-friendly musicals that have become rather traditional, and these action-adventures for preteen boys that few were interested in seeing in theaters. Few exceptions are in-between, like THE IRON GIANT, but those were ignored because of other circumstances. IRON GIANT by all means should've been a small respectable success back in 1999 at the very least, if not a sleeper hit/blockbuster, but distributor Warner Bros. didn't believe in it. That's the animated movie landscape of early 2001... and then this chill comedy with dick jokes and a gross-out factor to it comes along... Right place, right time, planets aligned... One person put it this way: SHREK was an animated movie that "you could have a beer with."

And to think that SHREK was at one point shaping up to be a cursed, troubled production. Something that animators were punished with. An impending bomberoo, a film that was stopped and restarted, that lurched through a tumultuous 5-year journey...

Then the sequel went on to break records in the spring/summer of 2004, a high that the later films in the franchise couldn't rekindle.

SHREK THE THIRD certainly made a lot of money back in 2007, it was the highest-grossing animated movie of that calendar year, beating out the likes of THE SIMPSONS MOVIE and RATATOUILLE... but I don't remember it landing the way SHREK 2 did. I remember seeing it opening weekend with my dad, my good friend, and his family... and... largely forgetting about it afterwards! I was in high school at the time, and had mentioned one day that a fourth one was coming. This was around late 2007, by the time SHREK 3 was out of theaters and close to DVD release. (And HD-DVD as well, remember that?) One of my classmates responded, "Ugh, they're making another one?" A new SHREK movie wasn't as novel and fresh by then, and when SHREK FOREVER AFTER came out in the spring of 2010, I remember everyone being hyped about TOY STORY 3 - opening less than a month later... Not a word on the fourth green ogre movie. SHREK 4 still made plenty of dough though, it was bigger worldwide than here. Then DreamWorks pumped the breaks on the green ogre, as FOREVER AFTER was billed as "The Final Chapter".

It's interesting to note that DreamWorks' original plan was to make five SHREK movies, and PUSS IN BOOTS would be a direct-to-video movie with the subtitle THE STORY OF AN OGRE KILLER. The fifth SHREK movie would've been a prequel, interestingly enough. But over time, as PUSS IN BOOTS graduated to theatrical feature film and was given to SHREK 3 director Chris Miller, the plans slightly changed...

PUSS IN BOOTS had a rather blah opening in fall 2011, no doubt fueled by franchise fatigue and arriving just a little over a year after SHREK 4... but the cat legged it up something fierce. Because it was pretty good, and for some, a return to form after two lackluster SHREK sequels. It was right for the time, too. An old-school swashbuckling adventure for the family, featuring a fan favorite character from the SHREK sequels. I'm not sure a Donkey or Gingy spin-off would've landed the same way, lol. I remember the early 2010s being a time of more sincere animated movies, a country mile from the ironic early 2000s attitude of the first SHREK movie and all of its imitators. PUSS IN BOOTS Uno was more in line with those kinds of movies, and some of the classic-style adventure movies that DreamWorks had out at the time, like HOW TO TRAIN YOUR DRAGON and the first two KUNG FU PANDA films. Their then-recent comedies, like MONSTERS VS. ALIENS and THE CROODS, leaned in a more cartoony and wacky direction. The early 2010s, to reiterate, were way different from the early 2000s in terms of animated movie output. What goes on in the world moves the needle as much as the pop culture does, indeed.

So then, some 11 years and at least one period in limbo later, PUSS IN BOOTS: THE LAST WISH comes out. An exciting reinvention of the whole franchise, and arriving after a decade-long void where SHREK became something of a meme. Add in nostalgia, word-of-mouth, THE LAST WISH was a gradual trip back into the world of SHREK for many audiences. A big hit in the end, and a beloved movie. It's certainly my favorite movie in this series, for sure. I still find it neat how they didn't just do the safe thing and simply make a SHREK 5 after Comcast acquired them, no. They stuck to that long-gestating PUSS IN BOOTS sequel and saw it through first, as a sort-of lead in to new SHREK movies... And still did something amazing with it, when it could've just been another typical-style SHREK universe movie. It could've also been the movie that it was initially planned to be.

I have no doubt that SHREK PLEADS THE FIFTH, when it hits in a few years, probably makes a good run at highest-grossing animated movie of all-time. SHREK 2 was just that for six years. $919m back in 2004 - without 3D, IMAX, and other such premium formats - was **massive**. TOY STORY 3 took the crown thereafter, and held onto that for three years. SHREK 5's target to beat is the 2019 CG remake of THE LION KING, $1.6 billion. If you don't count that, FROZEN II with $1.4 billion.

I wonder if this re-release of SHREK 2 sparks Universal and DreamWorks to re-release other older films of theirs. Maybe even one that didn't do so hot back in the day? This year also happens to be SHARK TALE's 20th, and MONSTERS VS. ALIENS' 15th. 2014 saw the release of three movies: MR. PEABODY & SHERMAN, HOW TO TRAIN YOUR DRAGON 2, and PENGUINS OF MADAGASCAR. 2019 saw the arrival of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD and ABOMINABLE.

Who knows...

I think they should re-release animated movies more often, no matter the studio. The SHREK 2 re-release opened wider than the three recent Pixar first-time ever theatrical runs of movies that went straight to Disney+, and people turned out for it. It also helps that the movie is that old, whereas those three Pixars aren't that old. SOUL, the oldest of that trio, came out Christmas 2020. Not even four years ago.

Now, if Disney re-released a Pixar film wide like - say - THE INCREDIBLES this year, I'd imagine it'd get *some* traction like this SHREK 2 re-release did. Or if Disney did the same to an animated feature like LILO & STITCH. Remember those 3D re-releases of various Disney Animation and Pixar films? THE LION KING did quite well in 2011, while everything else barely made half of that... But still quite a bit nonetheless. $40m+ for, say, FINDING NEMO in 2012 is something a new animated feature would fight for today.

Every year, my cinema does the Studio Ghibli fest. Most of the beloved movies... Ya know, little tiny unheard-of movies like SPIRITED AWAY and PRINCESS MONONOKE? Always sold out to the front row.

The original KUNG FU PANDA ran for a few weeks earlier this year in the lead-up to KUNG FU PANDA 4, and a few people showed up for those screenings.

Yeah... More re-release of animated movies, please. Plus, they're great to experience on the big screen again.

#animation #cinema #shrek #puss in boots #dreamworks animation #cartoons #anime #yes please #re-standardize re-releases #pixar #studio ghibli #disney #i would pay to watch several of them in a theater

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