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bankstreetbeauty · 8 years
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Rhiannon Giddens, Musical Goddess
I was so happy to see this piece done on Rhiannon Giddens, a singer/musician I discovered last year when watching a documentary about the Basement Tapes, an album of old Bob Dylan songs re-interpreted by some major contemporary singers. In the company of Elvis Costello, Jim James of My Morning Jacket, and Marcus Mumford, Rhiannon was the brightest star among stars and seemed to surprise everyone including herself with her amazing interpretations of these songs. Her voice varies from powerful to sultry to haunting. It was wonderful to learn more about her background--she’s a mixed race banjo/fiddler from North Carolina who studied opera in college and married an Irish folk singer--to understand how she gets her performances to be as layered and deep as they are. Check her out, you will love her!
Here’s another link if you want more: https://www.youtube.com/watch?v=50lQ5IHW74c
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bankstreetbeauty · 9 years
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Cook Yourself Young
Came across this review of a book about eating well for after age 40 that I definitely intend to pick up, not for myself of course but for um, a friend! What I’m most interested in is learning more about breaking addiction to foods, and in increasing the variety of foods I am eating to keep things interesting. She also isn’t against frying food, which is the first time I have heard of an endorsement for that! (Of course, she has some modifications to make it healthier...)
http://nypost.com/2015/08/03/what-you-must-eat-after-40/
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bankstreetbeauty · 9 years
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Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad
I’m totally digging this ad for a razor. What I love is that it focuses on the emotional benefits of using the product, rather than the technical–and they did a great job finding someone with a beard worthy of testing their razor. The best part is where he talks about the intangibles of being clean-shaven–being able to feel a gentle breeze, or the sun on his face. With that, we have advertising gold. Here’s wishing them a successful campaign!
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bankstreetbeauty · 9 years
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I’m totally digging this ad for a razor. What I love is that it focuses on the emotional benefits of using the product, rather than the technical--and they did a great job finding someone with a beard worthy of testing their razor. The best part is where he talks about the intangibles of being clean-shaven--being able to feel a gentle breeze, or the sun on his face. With that, we have advertising gold. Here’s wishing them a successful campaign!
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bankstreetbeauty · 9 years
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Showing Dad the Ropes About Braids 
 I saw this article in the New York Times and it made me so happy! It goes to show how times have changed, and that men are searching for meaningful connections with their daughters, as well as ways to be helpful in the morning. Considering that there are over 1.4 million stay-at-home dads, in addition to the unspecified number of men who just happen to leave for work later than their wives, plus single dads, having this type of workshop is such a great thing to enable men to embrace and participate in the more “feminine” side of parenting. For moms with daughters, or any grown woman for that matter, can you remember what a bonding time the simple task of your mom doing your hair was? I fondly remember my mom brushing my hair, putting it in ponytails, and even trying to (and succeeding occasionally!) braid my hair. It was a team effort, sometimes relaxing, sometimes just our opportunity to connect in the morning or while getting ready for an event. I’m so happy that men are getting in on the wonderful ritual.
http://www.nytimes.com/2015/07/09/fashion/showing-dad-the-ropes-about-braids.html?_r=0
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bankstreetbeauty · 9 years
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Recipe for Tiny's Superfood Pancake Unsurprising that the recipe I was looking for was on on of my favorite blogger/artist's websites! (We have so much in common, I'm convinced we would be friends I we ever met.) I had the Superfood Pancake for lunch at Tiny's last week and I am still dreaming about it. It was the perfect combination of healthy and indulgent, savory and crunchy. Will definitely be trying to make this immediately! http://www.garancedore.fr/en/2015/05/10/tinys-superfood-pancake/
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bankstreetbeauty · 9 years
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Why Older Women Are the New It-Girls of Fashion Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy' By Emma Bazilian
4.6.15
http://www.adweek.com/news/advertising-branding/why-older-women-are-new-it-girls-fashion-163871#
I think it’s ridiculous that brands are JUST realizing the power of using older women in their ads, but I am glad it’s finally happening. So many older models, actresses, public figures, and cultural icons have so much more influence over me than teenage flash-in-the-pans. If I’m investing in a classic/expensive piece, I respect a brand that honors legacy. And when it comes to selling wrinkle cream, who are you going to see as a better representation of the product--one of these women, or a 20 year-old?
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bankstreetbeauty · 9 years
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TOP TEN: THE FRAGRANCE FOUNDATION AWARDS SEMI-FINALISTS
04.03.15
The preliminary results are in.
The Fragrance Foundation is pleased to reveal the top ten semi-finalists in each category for The Fragrance Foundation Awards 2015. They are:
Fragrance of the Year: Men’s Popular Avon Luck for Him (Avon) Modern Banana Republic Man (Inter Parfums USA LLC) Valor Eau de Toilette (Dana Beauty)
Fragrance of the Year: Women’s Popular A Thousand Wishes (Bath & Body Works) Avon Luck for Her (Avon) Flower Fragrance Collection: Cherished (Maesa) Modern Banana Republic Woman (Inter Parfums USA LLC) Taylor Swift Incredible Things (Elizabeth Arden) Victoria’s Secret Scandalous (Victoria’s Secret) With Love, Paris Hilton (Parlux Ltd.)
Fragrance of the Year: Men’s Prestige Bvlgari Man in Black (Bulgari) Dior Homme Eau for Men (Parfums Christian Dior) Drakkar Essence (L’Oréal) Givenchy Gentlemen Only Intense (Parfums Givenchy) Issey Miyake Parfums Nuit D’Issey (Beauté Prestige International) Mankind by Kenneth Cole (Parlux Ltd.) Michael Kors for Men Eau de Toilette (Michael Kors Beauty) Paco Rabanne Invictus (Puig) Perry Ellis Cobalt (Falic Fashion Group) Vince Camuto Homme (Parlux Ltd.)
Fragrance of the Year: Women’s Prestige Amore Vince Camuto (Parlux Ltd.) Anna Sui La Nuit de Bohème Eau de Parfum (Inter Parfums USA LLC) Anna Sui La Nuit de Bohème Eau de Toilette (Inter Parfums USA LLC) Daisy Dream Marc Jacobs (Coty Inc.) Giorgio Armani Sì Eau de Parfum (L’Oréal) Givenchy Dahlia Divin (Parfums Givenchy) Indigo Eau de Parfum (Nest Fragrances) Josie by Josie Natori (Luxe Brands, Inc.) Miss Dior Blooming Bouquet (Parfums Christian Dior) Narciso Rodriquez Parfums Narciso Eau de Parfum (Beauté Prestige International) Viva La Juicy Gold Couture (Elizabeth Arden) Wood Sage & Sea Salt Cologne (Jo Malone London)
Fragrance of the Year: Men’s Luxury Acqua Di Parma Colonia Leather Eau de Parfum (Acqua di Parma) Brioni (Brioni) John Varvatos Oud (Elizabeth Arden) Maison Martin Margiela at the Barber’s (L’Oréal) Parfums de Marly Herod (Parfums de Marly, The Fragrance Group) Tom Ford Mandarino di Amalfi (Tom Ford Beauty)
Fragrance of the Year: Women’s Luxury Acqua di Parma Rosa Nobile Eau de Parfum (Acqua di Parma) Bottega Veneta Knot (Coty Inc.) Dolce Eau de Parfum by Dolce & Gabbana (P&G Prestige) Gucci Première Eau de Toilette (P&G Prestige) Joy Forever Jean Patou (Luxe Brands Inc.) La Panthere (Cartier) My Burberry Eau de Parfum (Burberry) Pharrell Williams Girl (Comme des Garçons) Tom Ford Velvet Orchid (Tom Ford Beauty) Viktor & Rolf Bonbon (L’Oréal)
Perfume Extraordinaire of the Year Cartier Cosmo International Fragrances Diptyque Paris Firmenich Givaudan IFF Parfums Christian Dior Robertet Symrise Takasago
Fragrance Hall of Fame Boss. Bottled. (P&G Prestige) Bvlgari Eau Parfumée Au Thé Vert (Bulgari) Dirt (Demeter Fragrance Library) Donna Karan Cashmere Mist (Donna Karan Cosmetics) J’adore (Parfums Christian Dior) Joop! Homme (Joop!) Philosophy Amazing Grace (Coty, Inc.) Ralph Lauren Romance (L’Oréal) Trésor (Lancôme) Victoria’s Secret Heavenly (Victoria’s Secret)
Packaging of the Year: Men’s Armani Privé Encens Satin (L’Oréal) Avon Luck for Him (Avon) Brioni (Brioni) Bvlgari Man in Black (Bulgari) Intoxicated (By Kilian) Issey Miyake Parfums Nuit D’Issey (Beauté Prestige International) Jimmy Choo Man (Interparfums Luxury Brands) John Varvatos Oud (Elizabeth Arden) Perry Ellis Cobalt (Falic Fashion Group) Tom Ford Mandarino Di Amalfi (Tom Ford Beauty)
Packaging of the Year: Women’s Avon Luck for Her (Avon) Daisy Dream Marc Jacobs (Coty Inc.) Dolce Eau de Parfum by Dolce & Gabbana (P&G Prestige) Giorgio Armani Sì Eau de Parfum (L’Oréal) La Panthere (Cartier) Le Petite Robe Noire (Guerlain) Narciso Rodriguez Parfums Narciso Eau de Parfum (Beauté Prestige International) Outrageously Vibrant (Diana Vreeland) Victoria’s Secret Scandalous (Victoria’s Secret) Viktor & Rolf Bonbon (L’Oréal) Viva La Juicy Gold Couture (Elizabeth Arden)
Interior Scent Collection of the Year Addictive State of Mind Collection Candle (By Kilian) C.O. Bigelow Home Fragrance Collection Candle Series (C.O. Bigelow) Cire Trudon/Giambattista Valli Rose Poivrée and Positano (Cire Trudon) Dolce & Gabbana Velvet Candle Collection (P&G Prestige) Hermès le Parfum de la Maison (Beauté Prestige International) La Collection 34 and Its Bazar (Diptyque Paris) Lemongrass & Ginger Home Fragrance Collection (Nest Fragrances) Tiziana Terenzi (Tiziana Terenzi, The Fragrance Group) Vie Luxe Voyage Collection (CoScentrix/Vie Luxe) Wood Sage & Sea Salt Home Candle (Jo Malone London)
Media Campaign of the Year: Men’s Boss. Bottled. (P&G Prestige) Dior Homme Eau for Men (Parfums Christian Dior) Drakkar Essence (L’Oréal) Issey Miyake Parfums Nuit D’Issey (Beauté Prestige International) Jimmy Choo Man (Interparfums Luxury Brands) Mankind by Kenneth Cole (Parlux Ltd.) Perry Ellis Cobalt (Falic Fashion Group)
Media Campaign of the Year: Women’s Chanel No. 5 (Chanel) Coco Mademoiselle (Chanel) Dolce Eau de Parfum by Dolce & Gabbana (P&G Prestige) Endless Euphoria Calvin Klein (Coty Inc.) Giorgio Armani Sì Eau de Parfum (L’Oréal) J’adore (Parfums Christian Dior) My Burberry Eau de Parfum (Burberry) Taylor Swift Incredible Things (Elizabeth Arden) Tom Ford Velvet Orchid (Tom Ford Beauty) Victoria’s Secret Scandalous (Victoria’s Secret)
Bath and Body Line of the Year A Thousand Wishes (Bath & Body Works) Fantasies Passion Struck (Victoria’s Secret) Hermès Le Bain (Beauté Prestige International) Pear and Pink Magnolia (Crabtree & Evelyn) Soap & Water Personal Care Collection (Soap & Water) Studio Collection: Mirabelle Plum (Thymes) Wood Sage & Sea Salt Body Crème and Body & Hand Wash (Jo Malone London)
Indie Fragrance of the Year Carven Pour Homme (Carven) El Born (Carner Barcelona) Flowerhead (Byredo) Foxglove (Hylnds by D.S. & Durga) Intoxicated (By Kilian) Le Premier Parfum (Coolife) Mojave Ghost (Byredo) Ombre Indigo (Olfactive Studio) Rodin Bis (Rodin olio lusso) Simply Divine (Diana Vreeland)
Editorial Excellence in Fragrance Coverage: Feature (Over 500 Words) Allure — “Earthy Delights” Allure — “Winter Scents” Cosmopolitan — “What Cool Smells Like Now” Elle — “Unchained Melodies” Glamour — “Your Life In Fragrance” Harper’s Bazaar — “Find Your Perfect Scent” Marie Claire — “Color Me Pretty” Self — “Taking Notes” Town & Country — “In the Mood for Oud?” Town & Country — “The Smell of Money”
Editorial Excellence in Fragrance Coverage: Article (250-500 Words) Allure — “How To Scent Your Home” Allure — “True Colors” Cosmopolitan — “Fire Starters” Elle — “Juice Generation” Glam Belleza Latin — “Latinas Are Going to Love These Perfumes” Marie Claire — “Bottle Envy”
Editorial Excellence in Fragrance Coverage: Online Allure.com — “Laura Mercier Can’t Get Enough of This (Very Weird) Scent” Allure.com — “Perfume Friendly Skin: Fact or Fiction” The Architecture of Perfume — “Belle Haleine: A Breath of Fresh Air” Cafleurebon.com — “Smoky Eyes and Smoky Perfumes: The Allure of Scents That Smolder” Colognoisseur.com — “Olfactory Chemistry: Nitro Musks” Cosmopolitan.com — “19 Fragrance Hacks to Make You Smell Amazing” Elle.com — “How to Smell Like a Queen” Fragrantica.com — “Krigler and the Evolution of Historic Perfumes” Fragrantica.com — “Sight Unseen: The Power of Scent In the Dark” Marieclaire.com — “Perfume Promiscuity” Sarahcolton.com — “When a Raw Material Speaks to You, Take Note”
Consumer Choice Awards Finalists: Prestige Daisy Dream Marc Jacobs (Coty Inc.) Givenchy Dahlia Divin (Parfums Givenchy) Midnight Romance Ralph Lauren (L’Oréal)
Consumer Choice Awards Finalists: Popular A Thousand Wishes (Bath & Body Works) Avon Luck for Her (Avon) Jessica Simpson Signature (Parlux Ltd.) Sofia by Sofia Vergara (Parlux Ltd.) Taylor Swift Incredible Things (Elizabeth Arden) Victoria’s Secret Scandalous (Victoria’s Secret)
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bankstreetbeauty · 9 years
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So happy these fragrances are back at Urban Outfitters after selling out over the holidays!
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File under/from the office
YUM! These beautiful things are back in stock at Urban Outfitters ($18 each - I mean, really).
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Image via: Tim Walker/Another Mag; UO
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bankstreetbeauty · 9 years
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MONDAY AFTERNOON INSPIRATION
Just a little something to chew on as you kick off your work week. There are some really interesting points to ponder.
Have a great week, everyone!
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bankstreetbeauty · 9 years
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The Uneducated Nose
BY ALASTAIR GEE
FEBRUARY 26, 2015
Several years ago, the sensory psychologist Avery Gilbert wrote a blog post on the subject of body odor in the erotic romance novel “Fifty Shades of Grey,” by E. L. James. The book, he observed, is liberally scented. At one point, its male protagonist, Christian Grey, is said to be redolent of “freshly laundered linen and some expensive body wash,” which prompts its female protagonist, Anastasia Steele, to announce, “I want to breathe this elixir for eternity.” Ana’s aroma is equally enticing, as Christian makes clear on several occasions: “You smell so good”; “You smell divine”; “Do you know how intoxicating you smell, Miss Steele?” Gilbert concluded that Ana, unlike Christian, smells good “in a completely banal, non-specific sort of way.”
When it comes to the vocabulary of sense, in bodice rippers and elsewhere in the English-speaking world, smell is at a significant disadvantage; nonspecificity is commonplace. A recent paper in the journal Cognition, for instance, quipped that if people were as bad at naming sights as they are at naming scents, “they would be diagnosed as aphasic and sent for medical help.” The paper quoted scattershot attempts by participants in a previous study to label the smell of lemon: “air freshener,” “bathroom freshener,” “magic marker,” “candy,” “lemon-fresh Pledge,” “some kind of fruit.” This sort of difficulty seems to have very little to do, however, with the nose’s actual capabilities. Last spring, an article in the journal Science reported that we are capable of discriminating more than a trillion different odors. (A biologist at Caltech subsequently disputed the finding, arguing that it contained mathematical errors, though he acknowledged the “richness of human olfactory experience.”) Whence, then, our bumbling translation of scent into speech?
That question was the subject, two weekends ago, of an American Association for the Advancement of Science symposium at the San Jose Convention Center (which smelled, pleasantly but nonspecifically, of clean carpet). The preëminence of eye over nose was apparent even in the symposium abstract, which touted data that “shed new light” and opened up “yet new vistas.” (Reading it over during a phone interview, Jonathan Reinarz, a professor at the University of Birmingham, in England, and the author of “Past Scents: Historical Perspectives on Smell,” asked me, “What’s wrong with a little bit of inscent?”) Nevertheless, the people on the panel were decidedly pro-smell. “One thing that everyone at this symposium will agree on is that human olfactory discriminatory power is quite excellent, if you give it a chance,” Jay Gottfried, a Northwestern University neuroscientist, told me. Noam Sobel, of the Weizmann Institute of Science, used a stark hypothetical to drive home the ways in which smell can shape behavior: “If I offer you a beautiful mate, of the gender of your choice, who smells of sewage, versus a less attractive mate who smells of sweet spice, with whom would you mate?”
Olfaction experts each have their pet theories as to why our scent lexicon is so lacking. Jonathan Reinarz blames the lingering effects of the Enlightenment, which, he says, placed a special emphasis on vision. Jay Gottfried, who is something of a nasal prodigy—he once guessed, on the basis of perfume residue, that one of his grad students had gotten back together with an ex-girlfriend—blames physiology. Whereas visual information is subject to elaborate processing in many areas of the brain, his research suggests, odor information is parsed in a much less intricate way, notably by the limbic system, which is associated with emotion and memory formation. This area, Gottfried said, takes “a more crude and unpolished approach to the process of naming,” and the brain’s language centers can have trouble making use of such unrefined input. Meanwhile, Donald A. Wilson, a neuroscientist at New York University School of Medicine, blames biases acquired in childhood. “When you’re sitting there with your child, saying, ‘Here’s a ball, that was the sound of a dog barking, a fire truck just went by, did you hear that?,’ you’re labelling visual and auditory objects all the time,” he said. “Other than, ‘Ooh, there’s a poopy diaper,’ it’s really rare for people to do that same sort of training with kids with odors.” (Moreover, he said, olfaction is easily manipulated. He sometimes gives his undergraduates a whiff of isovaleric acid, which, depending on how he identifies it, smells to them either of Parmesan cheese or of vomit.)
But difficulty with talking about smell is not universal. Asifa Majid, a psycholinguist at Radboud University Nijmegen, in the Netherlands, and the organizer of the A.A.A.S. symposium, studies a group of around a thousand hunter-gatherers in northern Malaysia and southern Thailand who speak a language called Jahai. In one analysis, Majid and her colleague Niclas Burenhult found that speakers of Jahai were as good at classifying scratch-and-sniff cards as they were at classifying color chips; their English-speaking counterparts, meanwhile, tended to give meandering and disparate descriptions of scents. At the symposium, Majid presented new research involving around thirty Jahai and thirty Dutch people. In that study, the Jahai named smells in an average of two seconds, whereas the Dutch took thirteen—“and this is just to say, ‘Uh, I don’t know,’ ” Majid joked onstage.
The Jahai, according to Majid and Burenhult, have a “preoccupation with odor.” In English, smells are often described in terms of the things that emit them (“chocolaty”) rather than in terms of their inherent, abstract qualities (“musty”). In Jahai, however, there are about a dozen abstract words in common use for distinct scents, such as the one that emanates from stale rice, mushrooms, cooked cabbage, and certain species of hornbill (yes, the bird). Majid couldn’t tell me for sure whether the Jahai facility with odor was the result of culture, physiology, or environment, but she suggested that their surroundings may play a significant role. When visiting the Jahai, Majid noticed a rich smellscape—heady wafts from flowers and pungent elephant dung. The thick jungle, she said, seemed to render vision less important. “You can have viewpoints and places where you get vistas, but the sensory input is really quite different, so then things like smell—and hearing, even—become much more relevant.”
The first time I spoke with Jay Gottfried, he mentioned that, owing to his personal and professional interest in smell, he is attuned to descriptions of it in literature. He proposed that Michael Chabon, unlike many other modern authors—but in tandem, perhaps, with E. L. James—pays particular and refreshing attention to odor. In the case of “The Amazing Adventures of Kavalier and Clay,” Chabon’s third novel, which won the Pulitzer Prize for fiction in 2001, scent turns out to have been foundational. The idea for the book, Chabon told me, came from his Proustian experience of opening a box of comic books that had been taped shut fifteen years earlier. He was hit with the aroma of moldering paper—it brought back his childhood, his father, New York. “It was such a powerful olfactory experience that my response was, ‘I’ve got to write about this,’ ” he told me.
Chabon allowed that it can be hard to put scent into words. But the rewards, he said, are great. One of the very things that seem to make smell so difficult to talk about—the fact that it is bound up with emotion—is what can make it so powerful when skillfully evoked. Chabon gave the example of Clay’s mother, who makes her first impression on the reader’s nose: “The natural fragrance of her body was a spicy, angry smell like that of fresh pencil shavings.” Chabon had written the line, he said, imagining that it might invoke cumin, coriander, or cloves, along with a more familiar scent from the reader’s school days. “If you push all those things together, maybe then you get a sense of what this woman’s armpits smell like,” he said. “And, if you get a sense of what her armpits smell like, then maybe you’ll be convinced she’s real.”
http://www.newyorker.com/tech/elements/naming-scents-uneducated-nose
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bankstreetbeauty · 9 years
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From Beauty Guru site cultofpretty:
Did you know the expression être au parfum in French means to be in the know? If you don’t know, now you know …
I am so thrilled to share this recent cult fragrance launch from être au parfum - a trio of unique roses, so beautiful to wear and to look at, and totally customizable. It’s become kind of a morning ritual to me to layer them this way and that … every day the combo is a little different, or if I want to keep it simple, I’ll just wear one on its own.
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These are definitely not old fashioned rose scents - Rose Une is a sunny rose with lemon zest and a sexy ambergris dry down; Rose Deux is a blooming berry rose with raspberry and patchouli; and Rose Trois is a kind of drunk rose with plum and vanilla. The Deux is probably my favorite - kind of a chic fashion feel, very Parisian, but you can make it brighter or more sexy by layering Une or Trois.
They come in the MOST amazing box, so they also make a great gift for a fragrance fan.
Does This: Beautiful rose fragrances for your body and dresser Is This: être au parfum Get This: Above Price: $210.00 for 3 x 1 oz fragrances 
Image: C of P; product c/o the brand
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bankstreetbeauty · 9 years
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Indie fragrance brands from Europe are in the spotlight these days as mergers and acquisition activity heats up in the beauty arena.
Very curious to see what new brands beauty giants like Lauder snatch up! And afterward, if they are still able to hold onto their indie cred and rebellious spirit...
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bankstreetbeauty · 9 years
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Friday Funny for my Fragrance Fans
This bit on Bill Maher is a hilarious preview of upcoming launches from celebrities. 
Kind of makes you think, though--what is the future for celebrity fragrances? It was just announced in WWD that pop princess Ariana Grande is launching her own scent later this year in spite of the horrific downturn in celebrity fragrance sales in 2014. Elizabeth Arden has been hit extremely hard to the point of them trying to unload that already shrinking business. And there are no celebrity scents in the NPD Top 20 for men OR for women. Sorry J Lo, Justin, Taylor and (recently doing well, quite surprisingly) One Direction!
So how do you shop for scent? 
Are you turned on, or off, by celebrity endorsements?
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bankstreetbeauty · 9 years
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Ideal Body Types for Women Throughout History
Really interesting piece taking the viewer through history of what defined the ideal shape for women. See the article in the Huffington Post here: http://www.huffingtonpost.com/2015/01/28/women-ideal-body-types-history-buzzfeed_n_6566254.html?cps=gravity_2450_-6028347417766186180
I vote we go back to the Italian Renaissance! :) But may I also suggest that we show what the ideal shape for men would be throughout history? I'd like to see some equal opportunity, wouldn't you? Let me know your thoughts!
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bankstreetbeauty · 9 years
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Beautifully Flawed
Beautiful song, gorgeous voice, fantastic message. By the way, the singer also wrote the song and directed the video, and she's only 19!
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bankstreetbeauty · 9 years
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Fashion Positive
In a world of fast fashion, we seldom slow down to think about the impact that the fashion industry has on the earth. In addition to tons of clothes being discarded, it's also important to consider the front end of the industry, where the clothing is made and HOW it's made. 
I came upon this charity that is funding innovation in the fashion industry to help discover and invent new ways of manufacturing dyes, creating textiles, developing finishes and even finding ethical ways of sourcing the workforce.
Here's what they say is their mission:
Launched in 2014 by Cradle to Cradle Products Innovation Institute, Fashion Positive is the first and only comprehensive program that helps fashion brands, designers and suppliers continuously improve how clothes are made—what resources are used, and where it all goes after use in order to make a positive impact on the environment, the economy and society. The program helps fashion businesses look at five categories: material health, material reuse, renewable energy, water stewardship and social fairness. 
Using Cradle to Cradle framework developed by Dr. Michael Braungart and William McDonough, and the requirements of the Institute’s Cradle to Cradle Certified™ Product Program, Fashion Positive brands and supply chain partners can develop truly innovative products and materials to transform the fashion industry and the world.
Click to check out their website: www.fashionpositive.org
or here to fund their Indigogo campaign: www.indiegogo.com/projects/fashion-positive--2
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