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Marketing terms Starting with the letter Z

Zero Cost Strategy A decision or tactic that doesn’t have any $$ costs or expenses when you execute it; many guerilla marketing tactics are ‘zero cost’; e.g. you can improve perception and prospect of selling a home if you declutter the main rooms by packing excess stuff into boxes and putting the boxes in the garage or basement ; e.g. cross-promotion – you reach out to a local business that…

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Marketing terms starting with the letter Y

Yelp It is a social media site where users can share their experience like there ratings and reviews.  YouTube It is a social media platform in which people usually watch videos posted by others and can upload their own videos. It is one of the foremost video distribution sites in the world. YouTube advertising It is a cost-effective way of reaching to a large base of audience with different…

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Marketing terms starting with the letter x

XML XML is a standard markup language that defines other markup languages. It defines a set of rules for encoding documents in a format that is both human readable and machine readable.  XML sitemap It is a file that consists all website’s important pages to make sure that they can be easily find out by Google. It helps search engines with an efficient list of the URLs on a site. Xerox With…

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Marketing terms Starting with the letter w

Wash drawings Tonal drawing, similar to watercolor, intended for halftone reproduction. Waste circulation (1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser’s audience who are not potential consumers. Wave scheduling An advertising strategy that consists of scheduling space in the media in intermittent periods,…

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Marketing terms starting with the letter V

Values and lifestyles (VALS) research A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics. Vehicle A specific channel or publication for carrying the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine. Refers to a specific…

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Marketing terms starting with the letter U

Unaided recall A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement. Unfair advertising Advertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition. Unique selling proposition The unique product benefit that the competition can not…

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Marketing terms starting with the letter T

Tabloid A size of newspaper that is roughly half the size of a standard newspaper. A page size is normally 14″ high by 12″ wide. Refers to a newspaper smaller in size as compared to the broadsheet newspaper. E.g Mid-Day, Mumbai Mirror etc. Tachistoscope testing A method used in advertising and packaging recall tests. Used to measure a viewer’s recognition and perception of various elements…

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Marketing terms starting with the letter S

Sales promotion Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities. Sales-response function Refers to the effect of advertising on sales. Sans-serif type A typestyle of lettering with no serifs, or cross strokes at the end of main strokes. Scanners An optical…

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Marketing terms starting with the letter R

Random sample A sample taken from any given population in which each person maintains equal chances of being selected. A research sample where every person in the target population has equal chance of selection and represents one section of the universe in terms of any of the demographic variables such as SEC, age, gender etc. Rate The amount charged by a communications medium to an…

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Marketing terms starting With The letter O

O & O station Radio and television stations owned and operated by a network. Off card Refers to advertising time sold at a rate that does not appear on the rate card. Offset lithography A planographic printing process. A photographic image from a printing plate is transferred to a rubber blanket, which, in turn, transfers or prints the image onto the paper. On-air tests Tests recall among…

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Marketing terms starting With the letter N

NAB National Association of Broadcasters. An association whose membership is largely composed of radio and television stations. NAD National Advertising Division of the Council of Better Business Bureaus. This organization serves as a major self-regulatory mechanism for advertising. NARB National Advertising Review Board of the Council of Better Business Bureaus. When an alleged problem…

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Marketing terms starting with the letter M

Macromarketing A type of marketing in which a company adapts itself to uncontrollable factors within the industry. Mail-in premium A premium obtained by mailing in a suitable response to the manufacturer or distributor, with or without money. Mail-order advertising Advertising which supplies paperwork for the purpose of soliciting a purchase made through the mail. Make good To present a…

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Marketing terms starting with th Letter L

Lanham Act Federal trademark law. Layout A drawing that indicates the relative positions of the elements (e.g., headline, photo, logo, body copy, etc.) of an ad. Leading The space between lines of type. Leave-behind A premium left with prospective customers by a sales person, to remind them of the product or service being sold.     Letterpress A printing method that stamps ink onto…

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Marketing terms starting with the letter K

Keeper A premium used to induce a consumer to take some action, such as completing a survey or trying a product. Kerning Spacing between the letters of a word. Keystone Markup Doubling the cost to arrive at a price. Thus a men’s clothing store which purchases a suit at $125 and retails it for $250 is “keystoning” it.14 Knockoff The exact or similar reproduction of another firm’s…

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Marketing terms starting with the letter J

Jingle A short song, usually mentioning a brand or product benefit, used in a commercial. A programming element such as an anthem or musical song produced by professional studio singers for commercials or radio station promotional announcements. Jumble display A mixture of products or brands on a single display, such as a clearance table. Jobber A term with specialized meanings in various…

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Marketing terms Starting with the letter H

Halftone A method of reproducing a black and white photograph or illustration, by representing various shades of gray as a series of black and white dots. Hierarchy-of-effects theory A series of steps by which consumers receive and use information in reaching decisions about what actions they will take (e.g., whether or not to buy a product). Holding power The ability to keep an audience…

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Marketing terms starting with the letter G

Galley proof A typeset copy of an ad or editorial material, before it is made into pages for final production. Galvanometer test A research method that measures physiological changes in consumers when asked a question or shown some stimulus material (such as an ad). Gantry A framework of steel bars raised at two ends of a road to bridge over or around a road to direct the traffic. (Part of…

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